The campaign, which ran from 12th October - 21st October 2020, aimed to generate buzz and excitement around the #BigBillionDays sale

exchange4media Staff Dec 21, 2020 7:16 PM

Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter

exchange4media Staff Dec 21, 2020 4:54 PM

The song is a part of ‘9XM Indiefest with SpotlampE Originals’ initiative by 9XM and SpotlampE

exchange4media Staff Dec 21, 2020 3:07 PM

In its television campaign, Otrivin creates awareness around the importance of daily nasal wash

exchange4media Staff Dec 21, 2020 2:38 PM

Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company

exchange4media Staff Dec 21, 2020 2:21 PM

The company has onboarded Trupti Mukker, Balaji Ramanujam, Vishnu Dutt Sharma & Hemant Sachetee

exchange4media Staff Dec 21, 2020 2:14 PM

Featuring Amol Parashar and Cyrus Sahukar, the four-part series will take the viewers on an adventure to conquer the extreme

exchange4media Staff Dec 21, 2020 1:59 PM

Saurabh Jhalaria, CEO (SME Business), InCred said, they are happy to join hands with zomato and are confident that it will aid the economic recovery of the vertical

exchange4media Staff Dec 21, 2020 1:38 PM

The pet care brand has launched #WiggleBells to encourage people to make pets a part of the celebrations

exchange4media Staff Dec 21, 2020 12:54 PM

The campaign, created by Tilt Brand Solutions, focuses on the true essence of the brand - special moments celebrated like royalty

exchange4media Staff Dec 21, 2020 12:41 PM

The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth

exchange4media Staff Dec 21, 2020 12:30 PM

The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands

exchange4media Staff Dec 21, 2020 12:26 PM

Deepak Kumar, ​erstwhile ​Director C’Lab, will now lead the business in India as Country Head for The Story Lab

exchange4media Staff Dec 21, 2020 12:17 PM

Tewari succeeds founder Ajay Gupta who will now be the Non-Executive Chairman

exchange4media Staff Dec 21, 2020 12:05 PM

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges

Ruhail Amin Dec 21, 2020 9:12 AM

Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate Communications 40 under 40’ list, and more

exchange4media Staff Dec 21, 2020 9:01 AM

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service recovery and how it leads to customer loyalty

Piyali Chatterjee Dec 21, 2020 8:43 AM

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service

exchange4media Staff Dec 21, 2020 8:29 AM