Corporates put money where their heart is with CSR initiatives during Covid

From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid

e4m by Nafisa Shaheen
Published: May 10, 2021 8:56 AM  | 13 min read

It has been a month since the country has been grappling with the second wave of the coronavirus. Every institution is overwhelmed by the pressure of rising COVID cases. Business sentiments that were just reviving from the onslaught of the first wave have again dampened due to the second wave.

In spite of the gloom, corporates, however big or small, have been communicating about the need for collective efforts to help curb the fatalities of the second wave. They have not only put a pause on all their marketing and promotional activities but also put their ear to the ground to understand what the country needs during this crucial hour.

As part of their ‘Corporate Social Responsibilities(CSR), corporates have been aiding the government and the people of the country by allocating and sharing resources, helping in the vaccination process, focusing on employee welfare and more. Let us take a closer look at how corporates have humanity at the core of all their endeavours today.

Financial Aid

Among the many companies that have extended financial support to India’s ongoing COVID-19 relief efforts, STAR India pledged financial support of Rs 50 crores. The proceeds will be utilized to aid relief efforts and towards the procurement of critical healthcare equipment, including oxygen concentrators, BiPAP, and ventilators along with setting up oxygen plants across hospitals.

Extending his support to the cause, K Madhavan, President, The Walt Disney Company India and Star India, through a Tweet, said, "We stand in solidarity with all of India in our fight against COVID-19. The Walt Disney Company and Star India are humbly contributing INR 50 crore to aid relief efforts. The need of the hour is to provide critical healthcare supplies and equipment to save lives. This is our common fight and our contribution reaffirms our steadfast commitment to India, and builds upon the INR 28 crores that our Company contributed towards COVID-19 relief in 2020." 

Google and Microsoft have also pledged to support India. Sundar Pichai, CEO-Google and Alphabet tweeted, “Devastated to see the worsening Covid crisis in India. Google & Googlers are providing Rs135 crore in funding to @GiveIndia, @UNICEF for medical supplies, orgs supporting high-risk communities, and grants to help spread critical information".

Satya Nadella, CEO, Microsoft took to Twitter to express his solidarity with the country: “I am heartbroken by the current situation in India. I'm grateful the US government is mobilising to help. Microsoft will continue to use its voice, resources, and technology to aid relief efforts, and support the purchase of critical oxygen concentration devices.”

Samsung too has pledged $5 million (Rs 37 Crore) as its contribution to India’s fight against the current surge of Covid-19, providing donations to central and state governments, and boosting the healthcare sector with essential medical equipment for hospitals, as part of its citizenship initiatives. It will donate $3 million to the Centre as well as to the states of Uttar Pradesh and Tamil Nadu. 

Companies like Amazon India, Tech Mahindra, Mahindra&Mahindra, and more have also pledged similar support.

Aiding with Resources

Indian businesses have whole-heartedly supported the steps taken by the government in the relief reforms. Reliance Foundation has set up 1,000-bed Covid Care facilities with oxygen supply in Jamnagar. All services are being provided free of cost to the citizens and the entire cost of setting up and running the facilities is being borne by Reliance. A 400 beds Covid Care facility has been set up and running at Government Dental College & Hospital in Jamnagar. Thereafter, another 600 beds Covid Care facility will be made operational at another location in Jamnagar within the next two weeks’ time.

Dhanraj Nathwani, Group President at Reliance Industries Ltd. said, “Reliance CMD Shri Mukesh Ambani has come forward to assist in providing hospital facility for Covid-affected patients in Gujarat. So, under the leadership of our Chairman, Reliance teams are working on setting up these two Covid care facilities in the shortest possible time.” 

Reliance Industries has been manufacturing medical liquid oxygen to help curb the oxygen shortage in the country, among various other measures being taken.

Samsung too has extended its support to the healthcare system over the last few weeks, providing $2 million worth of medical supplies, including 100 Oxygen Concentrators, 3,000 Oxygen Cylinders and one million LDS syringes. These will be offered to the states of Uttar Pradesh and Tamil Nadu.

Samsung has helped the manufacturers with LDS (Low Dead Space) syringes to increase production capacity. 

Steel Authority of India Limited (SAIL) has been meeting the challenge of making Liquid Medical Oxygen (LMO) available in the country. It has already supplied 36,747 Metric Tonnes (MT) of Liquid Medical Oxygen since Aug’20 as per the requirement. With increase in demand of LMO in the country, SAIL has enhanced its focus on increasing the production since the beginning of this month. In the last six days, the company has supplied, on an average, 660 MT of LMO per day from its plants. On 21st April, 2021 alone, the company has supplied 891 MT of LMO.

“During this hour of the emergency need, SAIL firmly stands committed with the nation and will do everything to augment the production of Liquid Medical Oxygen from its plants. All its plants have been advised to maximise production of LMO and optimize dispatch logistics so as to reduce turnaround time of oxygen tankers”, company spokesperson reaffirmed.

boAt, an Indian audio player, has donated Rs 50 lakh in order to procure high-grade oxygen concentrators and essential medical supplies for hospitals to boost their life-saving capacity and help Covid-19, infected patients. boAt has partnered with SaveLIFE Foundation to deliver oxygen concentrators across Delhi and help meet the rising demand for the same.

Aman Gupta, Co-founder, boAt commented: “The COVID-19 pandemic has reached catastrophic proportions in India, more so in the National Capital Region. As an Indian brand, we recognize the challenges being faced by our people today and we truly hope that our small contribution will support healthcare and frontline workers as they race against time to save lives and contain the spread of this virus.”

CRED, an Indian fintech startup and unicorn, based out of Bangalore, Karnataka, in partnership with Milaap, a healthcare fundraising platform, has launched a cause campaign where members can spend CRED Coins towards oxygen for those who need it most. Every 10,000 CRED Coins will go towards 1,000 litres of oxygen. Members can participate as many times as they would like, with no cap on Coin spends. Milaap will channel the funds raised to partners, will buy and deploy oxygen concentrators for hospitals and healthcare non-profits across India. 

To address the acute shortage of oxygen, L’Oréal announced its financial support to the French government’s initiative to provide oxygen generators, liquid oxygen containers and specialized respirators to the country. In addition, L’Oréal is working with a network of NGO’s across India, including GiveIndia, United Way Mumbai, Hemkunt Foundation, ActionAid Association, the Akshay Patra Foundation etc. to provide critical oxygen equipment, medical supplies, food, education and hygiene kits across the country. L’Oréal will provide oxygen concentrators and cylinders to hospitals in Maharashtra, Karnataka, Delhi, Himachal Pradesh and Punjab and distribute over 100,000 units of sanitizers to government hospitals, police forces, municipal corporations, and - those on the frontline of the pandemic across the country.   

Amit Jain, Managing Director, L’Oréal India said, " We are deeply concerned with the severity of the second wave of the pandemic and committed to working closely with the government and  our NGO partners to support the country’s collective efforts to fight the crisis.”

The Tata group announced on LinkedIn its support for India's Covid fight. The post said, “The Tata group is importing 24 cryogenic containers to transport liquid oxygen and help ease the oxygen shortage in the country. Tata Steel is providing 200-300 tonnes of oxygen every day to several states and hospitals.”

Paytm, India's digital financial services platform announced that Paytm Foundation will acquire and import over 3,000 Oxygen Concentrators (OCs) to fight Covid-19 and the ongoing oxygen shortage in the country. It has launched a nationwide 'Oxygen for India' initiative to create more awareness about the issue. While Paytm Foundation has already placed an order for importing 1,000 Oxygen Concentrators worth Rs 4 crore, it is aiming to further raise over Rs 10 crore.

Vijay Shekhar Sharma, Founder & CEO, Paytm said, "India is going through an unprecedented oxygen crisis right now and there are all kinds of oxygen support needed, large oxygen tankers, oxygen cylinders & then something that can produce oxygen locally which is oxygen concentrators. I also call upon other startups, businesses to join us and match rupee to rupee contribution to double the supply of oxygen concentrators. It will be a great support for India in the present oxygen crisis. I am sure by pooling in our resources we will be able to fight this crisis and come out stronger."



Many corporates in India have stepped up and offered to bear the vaccination cost of the citizens as well as its employees and their families.

Procter& Gamble announced that the company will contribute towards the vaccination of over 5 lakh Indian citizens by pledging Rs 50 crore in partnership with government and local authorities in India. For every P&G employee in India, the company is contributing towards the vaccination of 100 Indians. In addition, the company will also cover the vaccination cost of its 5000+ employee force in India and their eligible immediate family members. P&G brands Whisper, Vicks, Pampers, Oral-B, Head &Shoulders and Pantene are partnering in this vaccination drive through their brand programs and will also continue to raise awareness on safety and hygiene in the country.

Madhusudan Gopalan, CEO, P&G Indian Subcontinent said, “We recognize the urgent need for health experts, relief organisations, government and industries to come together as one in our fight against the pandemic. P&G is committed to playing an active role in India’s fight against COVID-19 and will contribute Rs 50 crore towards 10 lakh vaccine doses covering vaccination of 5 lakh Indians, 100 citizens for every one employee we have in India.” 

Licious, meats & seafood brands in India, made an announcement regarding their pledge to cover vaccination cost for all their employees including delivery partners and other associates. The company has tied up with a corporate wellness partner to provide this service in a seamless manner to all employees & will also provide the required support in case of any health-related issues arising out of vaccination. The vaccination drive will begin by covering costs for its employees aged above 45 years in keeping with the Centre's guidelines on COVID-19 vaccination.

Vivek Gupta & Abhay Hanjura, Co-Founder, Licious, said, "We have gone through one of the most business-critical parts of our five year journey during 2020. We have been able to weather the storm through the initial months, bolster the supply chain & achieve a quick scale up because of the diligence and continued dedication of our team across functions & geographies. While they did their part to fast-track growth for the company, we have been mindful about their health & well-being- especially for our front-line workers who kept the essential services sector running. The pledge to aid vaccination for our employees is another step towards expressing gratitude & ensuring we continue to keep our people safe and healthy".

Infosys, Capgemini, Accenture, upGrad, HDFC Bank, ICICI Bank, Piramal enterprises and others are more such examples. 

Welfare Initiatives:

As the country continues to grapple with the second wave of coronavirus pandemic, healthcare and frontline workers are racing against time to contain its spread. Many dedicated heroes have lost their lives in the process. Many responsible organizations have taken initiatives to aid the frontline workers and their families as part of their CSR mandates. Mankind Pharma is one such example that is standing alongside the families of these heroes and will donate Rs 100 crores to support them.

Rajeev Juneja, Managing Director & Vice Chairman, Mankind Pharma, said, Our fearless Heroes are doing their best to help people who are infected by Covid-19 or are suffering due to economic or social reasons brought about by the second wave of the pandemic. Being the first line of defense they are highly exposed to this deadly disease. Many have lost their lives fighting the pandemic and protecting us. Their invaluable service to the nation and humanity will not be forgotten. As a homage to them, we have pledged a fund of Rs 100 crore to support and care for the families of these lost warriors. This is not our duty, but a debt we owe them. Because they are truly our hope.”

With a peak in daily cases across the country, COVID-19 has led to a shortage of safe spaces for the underprivileged during their recovery from COVID-19. GiveIndia and OYO Care have launched a fundraising campaign #ShelterForAll with an aim to raise Rs 10 crore to offer rooms as isolation and quarantine shelters for COVID-19 positive patients in need in Bangalore, Hyderabad and Gurgaon/Delhi NCR for symptomatic as well as asymptomatic COVID-19 patients during their recovery.

Atul Satija, CEO of GiveIndia commented, “During such distressing times, this is a unique and meaningful campaign with the support of OYO Care for the neglected segments of our society. While patients who need critical care are running out of beds and oxygen, those who are positive and mildly symptomatic are also in grave need for spaces to recover. We hope this campaign will raise awareness of underprivileged COVID-19 patients, their basic right to shelter for isolation and a  chance to recover.”

ITC Limited too came out with a citizen welfare initiative to help in the treatment of Covid positive patients and administering vaccines. It has helped in the setting up of a 200-bed medical facility in Kolkata by Medica Superspeciality Hospital for the treatment of COVID-19 positive patients and for administering vaccines.                


To maintain good mental health, Amway India has taken proactive measures to stay connected with and engage employees regularly. The company has also been generating awareness around health and safety and following COVID-19 protocols, through engaging awareness campaigns such as ‘Jaan Hai to Jahaan Hai’ and several virtual sessions urging employees to stay safe, eat right to build immunity and accelerate the vaccination process. Lastly, to help unwind and break the monotony Amway has been hosting a virtual colleagues and family engagement session every Friday – Fun Friday with Sampark, to fight the pandemic fatigue as part of their employee engagement initiatives.

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GreyMatters wins communications mandate for 2023 CGIAR Gender Research Conference

The conference will bring together global experts and researchers to discuss gender and social inequalities in agriculture

By e4m Staff | Sep 22, 2023 9:32 AM   |   2 min read


GreyMatters Communications & Consulting has secured the communications and media mandate for the bi-annual CGIAR GENDER Research Conference, scheduled to take place in New Delhi from October 9 to 12.

The conference, hosted by CGIAR GENDER Impact Platform and ICAR will bring together global experts and researchers to discuss gender and social inequalities in agriculture. This event holds significant importance, occurring shortly after the successful conclusion of the G20 Summit.

"We are honoured to have been entrusted with this prestigious assignment for a global event of such magnitude. We are grateful to CGIAR for their trust in us. What makes this task challenging, yet special, is the demographically and culturally diverse audience that we need to cater to, along with the nuanced messaging required," said Dr Navneet Anand, founder Director of GreyMatters.

Marianne Gadeberg, Strategic Communications & Content consultant at CGIAR GENDER Impact Platform stated, "GreyMatters brings with it an enormous 13-year experience, not only in agriculture but across various sectors, working in public affairs and advocacy. What sets them apart is their ability to navigate the intersection of policy, politics, and research, thanks to their extensive experience in government communications. With GreyMatters, we have a clear plan to effectively capture and communicate the rich deliberations at the high-level conference to a diverse set of audiences."

Dr Anand added, "Despite India being predominantly an agrarian country, there is minimal interest in agriculture. The conversation around agricultural issues is muted, especially regarding gender issues. Our challenge is to amplify the significance of this conference, which brings together a multitude of global experts with deep and diverse experiences in social and action research. We are confident that our teams are prepared to reach out to journalists across the country with the relevant messages."

"We will work on highlighting the role of gender in our food systems and initiate conversations about it through various media and social media platforms. We also intend to leverage the discussions at the G20 Summit to weave into our narratives and bring these to the public sphere," Dr Anand added.

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Paragon awards comms mandate to 80dB Communications

The agency will manage traditional media outreach, digital PR and social media engagement to amplify the brand's 'presence and resonance'

By e4m Staff | Sep 18, 2023 2:04 PM   |   1 min read


Paragon, a footwear manufacturer in India, has awarded its communications mandate to 80dB Communications. 80dB will manage traditional media outreach, digital PR and social media engagement to elevate Paragon's brand presence and resonance in the market.

With an unwavering commitment to delivering enduring footwear to millions, Paragon has earned its place as India’s trusted footwear brand in the country. Since its inception in 1975, Paragon has set industry standards through its unwavering dedication to quality and an extensive product range that caters to a diverse & broad customer base, spanning from shoes to slippers.

Sachin Joseph, Executive Vice President at Paragon said, "We are delighted to partner with 80dB Communications. We believe our trajectory of high growth will be complemented well by partnering with 80dB, known for their pragmatic approach, deep market insights and creative thinking”. 

Kiran Ray Chaudhury, Co-founder of 80dB Communications said, “We are thrilled to be partnering with Paragon, an iconic name in the footwear industry. This communications mandate underscores our holistic strategy, fusing digital, PR, and social media to achieve client objectives. Together, we aspire to not only elevate brand awareness but also create a lasting impression in the market."

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Archetype elevates employee well-being with revamped wellness program

Introduces initiatives such as Desk Yoga, partners with Telus health for EAP

By e4m Staff | Sep 14, 2023 6:41 PM   |   2 min read


Archetype has recently launched a slew of fresh initiatives across the APAC region, including India, revamping and strengthening its employee wellness programme. The initiatives come as part of the company's commitment to promote the well-being of its employees and fostering a healthy work environment. As part of the wellness month, the new programme includes a range of comprehensive initiatives ranging from desk yoga, partnership with Telus health for EAP, quizzes, and tips on healthy lifestyle for a well-rounded fitness regime.

A key highlight of the programme has been the introduction of desk yoga sessions every fortnight, led by a certified trainer. These sessions offer employees a rejuvenating respite from their daily work routines, actively encouraging physical fitness and aiding in the reduction of stress levels.

Recognizing the importance of mental health, Archetype has also taken a proactive approach by offering support through the Telus health (Lifeworks) Employee Assistance Programme (EAP). This confidential service is available to employees and their family members, offering a helping hand during challenging times, at no cost at all.

Sunayna Malik, Managing Director, India and Senior Vice President, APAC, Archetype says “At Archetype, our people are our greatest asset, and their well-being is of paramount importance to us. Our employee wellness program reflects our dedication to creating a work environment where our employees can thrive both personally and professionally. We remain committed to fostering an inclusive workplace where every voice is heard and valued”.

The life work platform will provide a wide range of content library (audio, video, articles) around a variety of topics related to work and life. Archetype employees will have access to independent & professional counsellors through a confidential & one-on-one support line on personal, professional, financial, legal needs. This initiative aims to create a workplace environment that supports the physical, financial, and mental wellbeing of employees. To ensure easy access round the clock, the Telus health (LifeWorks) platform is available on both desktop as well as an app for download from Google Play Store or Apple App Store.

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V360 Group launches Value 360 Bharat

The new entity will allow V360 Group to unlock country-wide growth opportunities to promising regional businesses, the company said

By e4m Desk | Sep 11, 2023 5:17 PM   |   2 min read

Value 360

V360 Group, a marketing consortium, is expanding its presence across the country with the launch of Value 360 Bharat. With this, the firm has launched its end-to-end communications solutions including PR, digital creative marketing, and influencer marketing in 10 thriving tier-2 and 3 cities, including Kolkata, Chandigarh, Bhubaneswar, Kochi, Chennai, Jaipur, Lucknow, Ahmedabad, Pune, and Indore. These cities have been selected on the back of their burgeoning business landscape housing fast-growing brands with the potential to scale exponentially with the right mix of marketing solutions. The strategic initiative will start with 10 cities and will progressively expand across 20 more cities in the next 24 months.

Value 360 Bharat has been envisioned with the knowledge that India has a massive industrial belt in its regional markets. These key cities represent a significant untapped potential in the form of brands with sizeable revenues aspiring to achieve national prominence. This is where Value 360 Bharat enters the picture with integrated capabilities that will help these brands create a national brand identity. Additionally, it will also offer holistic support to create a go-to-market strategy for a national brand campaign. Moreover, as a deluge of start-ups emerge from India’s hinterlands, Value 360 Bharat can draw upon V360 Group’s long-honed strength in building brands to help them gain national scale.

Value 360 Bharat will also allow the firm’s existing national clients to reach fast-growing Tier 2 and 3 markets in India. V360 Group envisions Value 360 Bharat contributing to 15-20% of its revenue in the near future.

Gaurav Patra, Founder-Director, V360 Group, said, “After creating a great impact across metro regions, foraying into the regional segments of the country was the next natural progression for V360 Group, especially considering the kind of potential we have identified across these regions. We are proud to elevate our long-standing team member, Sandeep Dasgupta, to CEO of Value 360 Bharat, and believe that he will expertly helm the initiative with his characteristic leadership skills and immense knowledge of regional PR.”

Sandeep Dasgupta, CEO, Value 360 Bharat, said, “As our firm continues to evolve, we want to now become a catalyst that offers a wider scope to existing clients and cater to regional brands possessing the ambition and scalability potential to become national entities. Value 360 Bharat will help us achieve these goals, tapping into a flourishing business ecosystem that exists beyond the country’s metro cities. Leveraging our vast experience and integrated capabilities, we are poised to unlock the next phase of growth in the PR and communications space, which will be hinged upon flourishing regional markets.”

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PR Professionals launches ‘RAISE’: A pro bono social consulting practice

The practice was launched to mark PR Professionals’s 12th anniv

By e4m Desk | Sep 8, 2023 12:01 PM   |   3 min read


Commemorating 12 successful years in the field of PR and communications, PR Professionals, the flagship of PRP Group, has launched ‘RAISE,’ a social communication practice aimed at supporting grassroots-level NGOs with their communication requirements. This practice will be a part of the PRP Foundation and will provide pro bono communication services to NGOs and individuals across the country who are engaged in impactful work, particularly at the grassroots level. These organizations often face constraints in hiring communication firms or consultants due to limited budgets and resources.

As part of its CSR commitment, PR Professionals will offer a comprehensive range of communication services pro bono, including public relations, digital marketing, and website management. The goal is to empower these NGOs to raise awareness about their endeavours. This will be a two-way process, allowing organizations seeking these services to directly approach PRP. Concurrently, PRP will actively identify relevant organizations and campaigns to support.

Dr. Sarvesh Tiwari, Founder and Managing Director of PR Professionals, commented, "Since PRP's inception, we have supported numerous social campaigns pro bono. We have collaborated with various organizations and stakeholders driving developmental initiatives in the country, providing assistance in promoting their ideas and contributing to a robust civil society. On our 12th foundation day, we formalized this approach as a practice, enabling us to support more campaigns and grassroots-level NGOs through our initiative, RAISE."

He further added, "Through this practice, we also aim to collaborate with the government and various ministries, offering our services to raise awareness about social and public interest campaigns."

PR Professionals has consistently been at the forefront of supporting campaigns and causes aimed at bringing positive societal changes. Some notable campaigns and organizations supported by PRP include #JusticeForNirbhaya, Para Sports Foundation, and Kalam Foundation, among others.

Beyond its reputation as an excellence-driven communications firm, PRP stands out as one of the few PR companies committed to social welfare. PRP has tirelessly supported underprivileged sections of society and undertaken various CSR activities under its CSR arm, the PRP Foundation. In 2021, PRP undertook a self-funded initiative to support 135 children who lost their parents to COVID-19. The organization is covering the educational expenses of these children until their eldest family member achieves financial independence. Additionally, PRP adopted families of martyrs from the Uri terror attack, providing financial support for their living expenses and the education of the martyrs' children until they become financially self-sufficient.

Recently, PRP was recognized as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90% client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services.

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Sarika Kapoor Chokshi joins TATA Advanced Systems Limited

Chokshi has been appointed TATA Advanced Systems Limited, Corporate Communication Head

By e4m Desk | Sep 6, 2023 7:11 PM   |   1 min read


Sarika Kapoor Chokshi has been appointed TATA Advanced Systems Limited, Corporate Communication Head. Tata Advanced Systems Limited, an Indian aerospace manufacturing, military engineering and defence technology company owned by TATA Sons.

Chokshi comes with over 25 years of experience in corporate communications. She began her career with Aliagroup almost twenty years back and later on worked with Tata Group for more than ten years. With an unwavering commitment, perseverance and patience, Chokshi worked in the comms industry for two decades.

Over the years, she has been actively engaging with the wider audience artistically and profoundly narrating the brand’s journey. As she completes more than two decades in the industry, she keeps her storytelling galore on top-notch, while articulating and weaving the brand message in an uncluttered manner. Continuing the journey of brand communication and engagement ahead, Chokshi declares her association with TATA Advanced Systems Limited.

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'Our global expertise is a cornerstone of our agency’s value proposition'

Aman Gupta, Managing Partner, Health Practice Asia Lead, talks about the company’s strong positioning across global markets influenced by interesting and engaging brand campaigns

By Tanya Dwivedi | Sep 6, 2023 2:13 PM   |   5 min read

Asia Lead

Over the years, SPAG FINN Partners has been excelling in the Public Relations industry and is doing exceptionally well in bridging the gap between the client and the consumer by diving deep into the latter’s perspective.

Today e4m spoke to Aman Gupta, Managing Partner, Health Practice Asia Lead, to get insights on how the agency is planning to proliferate the footfalls across length and breadth. Gupta also discussed the plethora of techniques the agency is using to craft the most engaging brand campaigns.

Edited excerpts:

Since SPAG and FINN Partners’ acquisition, the company has seen significant development with its expansion into new sectors and practice areas. Can you share the vision behind this expansion and how it aligns with the agency’s core strengths?

The expansion into new sectors and practice areas following the acquisition of SPAG by FINN Partners is a strategic move driven by a clear vision. We aim to leverage the synergy of both Firm's expertise and strengths to offer clients a comprehensive range of services that seamlessly integrate traditional PR, digital marketing, and other communication disciplines across the Purpose and Social Impact, Technology, and Consumer sectors. This expansion aligns perfectly with our core strengths - deep industry knowledge, an integrated approach to communications, and a commitment to delivering impactful results.

How does SPAG/FINN harness its global expertise as a leading integrated marketing and communications agency? How are the contributions of global experts enhancing and fortifying the agency’s services across various industry sectors in Asia?

With a vast network of experts across the world, we can tap into diverse perspectives and industry insights, allowing us to create campaigns and strategies that are not only innovative but also well-informed. In Asia, specifically, these contributions are instrumental in fortifying our services. They provide us with a broader understanding of market nuances, cultural dynamics, and emerging trends, enabling us to tailor our approaches to various industry sectors more effectively.

As an integrated marketing agency, what transition have you seen in building integrated brand campaigns?

The transition in building integrated brand campaigns has been remarkable. We have witnessed a shift from siloed marketing efforts to a more holistic approach. Today, integrated campaigns are all about seamless storytelling across various platforms and channels. Our teams collaborate closely, merging public relations, content creation, social media, and digital marketing efforts to create a unified narrative that resonates with the target audience. This transition underscores the importance of a synchronized message that reaches consumers wherever they are.

In the current landscape, the emphasis on Purpose and Social Impact has become paramount for every organization. Could you elaborate on that? And how do you envision assisting clients in recognizing and effectively addressing their Purpose and Social Impact requirements?

In the dynamic landscape of today’s business world, the emphasis on Purpose and Social Impact has transcended mere corporate responsibility to become an imperative strategy for every forward-looking organization. This evolution is not merely a trend; it is a fundamental shift in how companies engage with their stakeholders, navigate markets, and contribute to the greater good.

At SPAG FINN Partners, we view this landscape not just as an opportunity but as a responsibility. Our role is to guide our clients in navigating this complex terrain, helping them uncover their authentic purpose, and seamlessly integrate it into their brand essence. This involves a deep exploration of their core values, a thorough understanding of their impact on society, and a commitment to transparent and meaningful action.

Our approach is multifaceted, grounded in strategic insights, and powered by insights and creativity. We believe that purpose cannot be an afterthought; it must be integrated seamlessly into the very essence of an organization. Our team, through its diverse perspectives and extensive experience, brings a 360-degree view to this process. We have taken a significant step forward with the launch of “The FINN Purpose Alignment Index and report —a pioneering initiative that not only assesses an organization’s purpose-driven initiatives but also provides actionable insights for refinement and growth. Through this index, we are not just setting a benchmark; we are fostering a culture of continuous improvement. We envision assisting our clients in recognizing their Purpose and Social Impact requirements by offering them a blueprint that aligns their aspirations with measurable outcomes. This goes beyond words—it is about translating purpose into action, and intentions into tangible, positive change.

How do you intend to seamlessly incorporate these principles throughout your services, leveraging your communications proficiency within the industry to enact meaningful societal transformations?

Our strategy revolves around weaving Purpose and Social Impact into every facet of our services. We collaborate closely with clients to uncover their unique societal goals and then craft communication strategies that amplify their intentions through innovations. By leveraging our communications proficiency, we ensure that these principles resonate deeply with target audiences, sparking engagement and action. It is about translating purpose into action, not just in campaigns but also in corporate culture and operations. Through this approach, we aim to drive the kind of societal transformations that align with our client’s values and contribute positively to the world.


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