hdfc-bank
A report from Rediffusion’s ICYMI explains how India’s most profitable banks turned customer trust into record earnings, with HDFC Bank and SBI leading the pack
The payments were reportedly routed through four local vendors as part of road safety campaigns, but were internally treated as “differential interest” linked to MSRDC deposits with the bank
e4m Staff May 27, 2026 8:31 PM
According to a report by The Indian Express, the payment was allegedly meant to compensate MSRDC with “differential interest” on its deposits
e4m Staff May 27, 2026 7:32 PM
Deepak Oram, Head of Martech at HDFC Bank, said AI’s greatest value will come from breaking long-standing bottlenecks in marketing operations, particularly in testing and personalised communication
e4m Staff Dec 10, 2025 7:30 PM
At the MarTechAI Summit, HDFC Bank CMO Ravi Santhanam unpacks how AI-powered brand engines demand clarity, real business problem-solving and a culture that celebrates experiments
e4m Staff Dec 10, 2025 1:39 PM
HDFC Bank reclaims top spot as India’s most valuable brand, followed by TCS and Airtel
e4m Staff Nov 19, 2025 6:51 PM
Ashish Morone is the EVP & Head – Brand & Marketing Communications at HDFC Bank
This strategic move further strengthens the Stellantis–HDFC alliance, making HDFC Bank the exclusive preferred financier for all Stellantis brands in India, including Jeep, Maserati and now Citroën
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
e4m Staff Jun 20, 2024 3:47 PM
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ravi Santhanam Feb 15, 2024 8:14 AM
FCB Kinnect has conceptualised the bank's 'EOSS: End of Scam Sale' campaign
e4m Staff Jan 30, 2024 1:46 PM
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
Naziya Alvi Rahman Dec 5, 2023 7:54 AM
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
e4m Staff Sep 29, 2023 8:27 AM
The agency will lead communication solutions for the bank’s tech-first services
Neeta Nair Mar 15, 2023 8:51 AM
Ahmed has been associated with HDFC Bank for close to eight years.
exchange4media Staff Dec 4, 2022 4:20 PM
Anuradha Menon of Lola Kutty fame will be the protagonist of this campaign
exchange4media Staff Aug 16, 2022 12:24 PM
The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads
Mansi Sharma Nov 22, 2021 8:36 AM
Through this initiative, the bank aims to increase awareness on the importance of keeping one's mouth shut to ensure the prevention of frauds
exchange4media Staff Nov 15, 2021 4:13 PM
From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid
Nafisa Shaheen May 10, 2021 8:56 AM
The ‘Mooh Band Rakho’ campaign curated by Leo Burnett India aims to increase awareness about cyber frauds and the ways to prevent them
exchange4media Staff Nov 17, 2020 8:54 AM
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
Misbaah Mansuri Oct 19, 2020 8:22 AM
The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour
Naziya Alvi Rahman Oct 2, 2020 9:04 AM
Customers can avail of over 2,000 hyper-local offers through tie-ups with local merchants across semi-urban and rural locations
exchange4media Staff Oct 1, 2020 1:41 PM
Includes deals on products, financial services and digital payments
exchange4media Staff Jun 5, 2020 3:19 PM
With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive
exchange4media Staff May 5, 2020 8:25 AM
Through the song, HDFC Bank shows solidarity and support to the nation by encouraging more people to donate to PM-CARES Fund
exchange4media Staff May 2, 2020 9:17 AM
In this edition of 'Beating All Odds', Ravi Santhanam, Chief Marketing Officer, HDFC Bank, speaks to exchange4media Editor Naziya Alvi Rahman
Naziya Alvi Rahman Apr 20, 2020 9:15 AM
The Leo Burnett India campaign is based on the outer grid of HDFC Bank’s logo; physical markers have been created on the ground to help people follow social distancing
exchange4media Staff Apr 15, 2020 4:46 PM
Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more
Nafisa Shaheen Feb 13, 2020 12:27 PM
Conceptualised by Mullen Lintas, the campaign will be featured across all genres of TV, major Radio stations, OOH in 17 cities and Print
exchange4media Staff Feb 8, 2020 10:06 AM