BCCL’s Optimal Media Solutions undergoes restructuring; over 40 people asked to leave

Layoffs part of a restructuring exercise this week

by e4m Staff
Published: Sep 5, 2026 8:56 AM | 1 min read

BCCL’s Optimal Media Solutions undergoes restructuring; Over 40 people asked to leave

Optimal Media Solutions (OMS), part of the Times Group, has reportedly undergone a restructuring exercise this week, impacting a significant number of employees.
Industry sources suggest that approximately 40 employees may have been laid off, although the exact number and reasons for the restructuring remain unverified.
This development coincides with broader restructuring trends within the Times of India group and the advertising and media industry, as companies reassess their organizational structures and priorities.
OMS specializes in media planning, buying, and related solutions, and inquiries have been made to company executives for further clarification on the layoffs and restructuring details, with responses pending.

Optimal Media Solutions (OMS), the media solutions arm of the Times Group, is understood to have undertaken a restructuring exercise this week, with speculations suggesting that a significant number of employees have been impacted.

Industry sources indicate that around 40 employees may have been asked to leave this week itself. However, the exact number of roles affected and the rationale behind the exercise could not be independently verified at the time of publication.

The development comes amid a broader period of restructuring across the Times of India group and advertising & media industry, as agencies and media businesses reassess organisational structures, costs and business priorities. Notably, OMS provides media planning, buying and related media solutions and operates within the Times of India group ecosystem.

e4m reached out to Sameer Sainani, President, Optimal Media Solutions, seeking his comments over the layoffs and details of the restructuring exercise.

Questions were also sent to Sivakumar Sundaram, CEO (Publishing) BCCL group seeking clarity on whether the move forms part of a wider organisational or business realignment.

Their response was awaited at the time of publishing. e4m will update the story if and when the company responds.