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Kerala floods, Kumbh Mela, delay in funding, increased sample size and a more elaborate process believed to be some of the reasons behind the delay
Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted
Campaign designed by J. Walter Thompson; will be promoted via digital, social media and radio platforms
exchange4media Staff 1 week ago
Chief Guest Rajnath Singh speaks of his admiration for Ramnath Goenka at the awards hosted by Indian Express
exchange4media Staff 1 week ago
From Dainik Jagran, Amity Global School, Imperial Hotel, Nykaa to Bombay Times, the movie has promoted several brands and they are hard to miss
Key people movements like Piyush Pandey taking charge as Global Chief Creative Officer at Ogilvy too grabbed lot of attention
exchange4media Staff 02-January-2019
With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth
Dolly Mahayan 31-December-2018
The new e-commerce policy aims to address issues like predatory pricing and deep discounting
In an interview with exchange4media, Pandey spoke about the rise of Corp Comm approach and trends that will shape the domain in the next few years
We trace the origins of a few massively popular words in the millennial’s lexicon, learn their correct usage and discover their interesting backstories
Arushi Kapoor 24-December-2018
India's unique multimodal growth is twice that of China and 9X that of the US
exchange4media Staff 06-December-2018
TRAI has suo-motu floated this consultation paper for seeking comments of stakeholders on the issues related to review of existing system.
exchange4media Staff 03-December-2018
A panel discussion on ‘Sexual Violence and the Media: What Must Change?’ was organised by the Department of Journalism and Mass Communication of St Joseph’s College (Autonomous) in Bengaluru
exchange4media Staff 30-November-2018
The debate around the issue of paid media has turned shrill and media houses are batting for self-regulation to address it
Indian media educators spoke at the e4m Media Education Summit held on 22 November at the India International Centre in Delhi
Apeksha Mishra 24-November-2018
KG Suresh was awarded for his immense contribution in the field of academic journalism.
exchange4media Staff 23-November-2018
At exchange4media’s Media & Media Education Summit, media experts spoke about the challenges facing academic journalism & how it could be improved to match global standards
exchange4media Staff 23-November-2018
At the first edition of exchange4media’s "Media Education Summit" held in Delhi, eminent panelists took centerstage to discuss the topic Media Education: Then & Now
exchange4media Staff 23-November-2018
Rohit Bhattacharya, Associate Editor, Scoopwhoop Media, talks about what makes cringe pop so popular on the internet
Rohit Bhattacharya 20-November-2018
TRAI had earlier issued a consultation paper on Regulatory Framework for OTT services in March 2015, which also highlighted the issue of net neutrality, among other issues
exchange4media Staff 12-November-2018
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