Authors
Independent Communication Consultant
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings
Ganapathy Viswanathan Jul 9, 2026 10:40 AM
The challenge for brands is not to remove rivalry from sports marketing,it is to ensure that rivalry remains spirited rather than spiteful, writes Vishwanathan
Ganapathy Viswanathan Mar 8, 2026 1:46 PM
Ganapathy Viswanathan, independent communication consultant and content specialist, on Piyush Pandey taking the advisory role at Ogilvy and more
Ganapathy Viswanathan Dec 27, 2023 11:14 AM
Ganapathy Viswanathan, Independent Communication Consultant, shares areas one must look to build the stature of your leadership team as thought leaders
Ganapathy Viswanathan Jun 13, 2023 11:49 AM