Bombay HC rejects Meta jurisdiction plea in Blink Digital case

The Bombay High Court has dismissed Meta’s challenge to the court’s jurisdiction in its dispute with digital advertising agency Blink Digital India, clearing the way for the case to proceed on its merits.

Blink Digital had approached the court after its Meta Business Manager accounts and corporate pages were disabled, seeking restoration of access as well as damages exceeding ₹1,000 crore. The agency has argued that the disabling materially affected its business operations and relationships with clients. Earlier proceedings had also focused on preservation of data linked to the affected accounts.

Meta had challenged whether the Bombay High Court had jurisdiction to hear the dispute. With that objection now rejected, Blink’s application seeking interim relief has been listed for November 2.

The interim application is expected to determine whether Blink can obtain temporary relief while the broader commercial suit continues, including possible restoration of access to the disputed accounts and pages.

In September, counsel appearing for Meta had told the court that Blink’s data would be preserved in accordance with law until the next hearing, a statement that was recorded in the court’s order.

The case is significant for agencies and advertisers because Business Manager accounts are central to campaign execution, billing, audience management and access to client assets across Meta’s platforms. A prolonged disablement can therefore affect not only an agency’s own operations but also campaigns being run on behalf of multiple brands.

For the digital advertising industry, the case could become an important test of how platform account suspensions are challenged in Indian courts, particularly where the commercial consequences of losing access to ad infrastructure are substantial.