Out Of Home News
Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in the GHMC vicinity
Location Media Xchange, the supply-focussed arm of Moving Walls, is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India
exchange4media Staff 1 day ago
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more
exchange4media Staff Nov 23, 2020 5:59 PM
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
Noel Dsouza Nov 23, 2020 8:30 AM
Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on JCDecaux Street Furniture in Delhi
exchange4media Staff Nov 20, 2020 3:32 PM
The brand teamed up with Aishwarya Gajanan Ghare, Marishaa Shah and Priyanka Chinchorkar for the Out of Home activity in Mumbai
exchange4media Staff Nov 18, 2020 3:32 PM
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Noel Dsouza Nov 12, 2020 9:41 AM
Some OOH owners shared that they are now appealing for an extension of the waiver till August 2020
Noel Dsouza Nov 10, 2020 8:04 AM
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
Noel Dsouza Nov 9, 2020 8:34 AM
The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month
exchange4media Staff Nov 6, 2020 5:07 PM
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Noel Dsouza Nov 5, 2020 8:35 AM
Bhandari will be taking ‘a sabbatical due to personal exigencies’
exchange4media Staff Nov 4, 2020 3:43 PM
The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021
Noel Dsouza Nov 4, 2020 8:28 AM
Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors
exchange4media Staff Nov 3, 2020 1:53 PM
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more
Noel Dsouza Nov 3, 2020 8:36 AM
Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ⅔ of people find OOH more visible currently
exchange4media Staff Nov 2, 2020 8:14 AM
Lemma would give both traditional and digital brands direct access to this premium inventory
exchange4media Staff Oct 28, 2020 11:06 AM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium
exchange4media Staff Oct 27, 2020 1:36 PM
