Out Of Home News
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people
exchange4media Staff 23 hours ago
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
In association with Times OOH, the brand targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology
exchange4media Staff Sep 17, 2020 6:38 PM
Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards
exchange4media Staff Sep 16, 2020 12:15 PM
OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament
Noel Dsouza Sep 16, 2020 9:14 AM
If the Bombay High Court rules in OOH owners' favour, they will be able to reclaim their payments with interest
Noel Dsouza Sep 10, 2020 9:30 AM
Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest
Noel Dsouza Sep 7, 2020 8:47 AM
Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more
Noel Dsouza Sep 4, 2020 7:39 AM
e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal
Noel Dsouza Sep 3, 2020 8:05 AM
The integration expands Verizon Media’s global programmatic DOOH footprint and enhances the omnichannel media buying experience
exchange4media Staff Sep 2, 2020 3:10 PM
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Noel Dsouza Sep 2, 2020 8:20 AM
The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories
Noel Dsouza Sep 1, 2020 9:26 AM
The agency claims it is the biggest advertising digital display ever installed inside any mall in India yet
exchange4media Staff Aug 31, 2020 7:12 PM
OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity
Noel Dsouza Aug 31, 2020 8:49 AM
Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures
Noel Dsouza Aug 27, 2020 8:42 AM
The campaign, conceptualised by Posterscope India, focuses on large format hoardings and has been launched in Jamshedpur
exchange4media Staff Aug 26, 2020 2:38 PM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
Names like Cadbury, Muthoot, Nafed Supermarket and Fleet Ship have made their appearance on JCDecaux media recently
exchange4media Staff Aug 24, 2020 12:32 PM
The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term
exchange4media Staff Aug 21, 2020 11:43 AM
