Out Of Home News
times ooh

The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports

exchange4media Staff Apr 30, 2021 11:05 AM

T2

MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches

exchange4media Staff Apr 15, 2021 2:03 PM

billboard

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

NMRC ad tenders

A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM

hyndai

The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused

exchange4media Staff Mar 15, 2021 12:05 PM

moving walls

The platform connects all advertisers to curated audience-based deals for real-world video advertising on Out-of-Home (OOH) media

exchange4media Staff Mar 15, 2021 11:48 AM

OOH consumer behavior patterns

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

OOH owners on BOCs government ad policy

IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021

Noel Dsouza Mar 12, 2021 8:12 AM

mmrda invites branding rights for line 2A

The licensing of branding rights will be given for Line 2A and 7 stations, for five years

Noel Dsouza Mar 11, 2021 8:21 AM

BMW OOH campaign

Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine

exchange4media Staff Mar 10, 2021 9:03 AM

Bengaluru Airport

Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport

exchange4media Staff Mar 9, 2021 3:56 PM

mcdonalds ooh

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM

mib guidelines for government ads

The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC

exchange4media Staff Mar 2, 2021 8:09 AM

ooh omnichannel marketing strategy

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

Colors

Conceptualized by Leo Burnett,  the campaign flagged-off on 8th February and immediately became viral on social media with about 1.9 million interactions

exchange4media Staff Feb 26, 2021 10:54 AM

airport

The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule

exchange4media Staff Feb 23, 2021 12:36 PM

Tanishq

The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering

exchange4media Staff Feb 22, 2021 11:28 AM

qr codes dooh

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM