Out-of-home

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

exchange4media Staff 07-June-2019

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur 27-May-2019

Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side

exchange4media Staff 08-May-2019

The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division

exchange4media Staff 25-April-2019

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur 24-April-2019

Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In

Anjali Thakur 18-April-2019

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff 29-March-2019

The contest is a dialogue driven integration that enables fans to share their selfies real-time on TagTalk with location based live social media integration while cheering for their favourite team

exchange4media Staff 26-March-2019

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff 11-March-2019

Jha, Deputy Commissioner, South Delhi Municipal Corporation, in his special address spoke about Supreme Court's new advertisement policy, which he said has given the OOH industry a new direction

exchange4media Staff 11-March-2019

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff 09-March-2019

Rachana Lokhande, CO-CEO, Kinetic India addressed a session on 'Measuring Impact in OOH Advertising: Practical or Impossible?'

exchange4media Staff 09-March-2019

At the NEONS OOH Conference and Awards 2019 panellists discussed what is the next step in DOOH to attract maximum eyeballs

exchange4media Staff 09-March-2019

Amazon India bags Advertiser of the Year award, while fbb's Fashion Glam Tram wins the award for Campaign of the Year

exchange4media Staff 08-March-2019

Kaul, President- Consumer Business & CEO- Evok Retail at HSIL Ltd will give a valedictory address at the upcoming ninth edition of OOH Conference and Neon Awards

Anjali Thakur 05-March-2019

At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?

exchange4media Staff 04-March-2019

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

At the 9th edition of NEONS OOH Conference and Awards, Banerjee will be speaking on ‘Value Proposition as an Instrument of Transformation.’

Anjali Thakur 27-February-2019

Haresh Nayak, Group MD Posterscope Group, will speak on 'How data, technology and infrastructure optimise the future of OOH'

exchange4media Staff 25-February-2019

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