Out Of Home News
DOOH

Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising

Neethu Mohan 1 day ago

Haresh Nayak Posterscope

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

Laqshya Tanishq

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group

exchange4media Staff Oct 18, 2019 3:46 PM

AAP transit OOH

In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections

Anjali Thakur Sep 30, 2019 8:42 AM

OOH

In the aftermath of a Chennai techie’s death due to an illegal hoarding, OOH industry experts speak to us about curbing the menace and how the industry can help authorities form regulatory guidelines

Neethu Mohan Sep 18, 2019 8:47 AM

OOH

OTT platforms such as AltBalaji, Zee5, Shemaroo are not just investing in OOH but also concentrating on creativity with newer formats like DOOH to reach target audience

Anjali Thakur Sep 13, 2019 8:23 AM

Uber OOH

Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive

Anjali Thakur Sep 12, 2019 8:42 AM

Skoda

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

Shemaroo OOH

Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app

Anjali Thakur Sep 4, 2019 8:10 AM

JCDecaux MG Hector

The brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport

exchange4media Staff Aug 30, 2019 7:58 PM

JCDecaux Digital Pillars

The digital pillars have been installed at the baggage reclaim area at Domestic arrivals

exchange4media Staff Aug 30, 2019 7:15 PM

Sacred Games hoarding

Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2

Anjali Thakur Aug 29, 2019 7:50 AM

OOH

Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years

Anjali Thakur Aug 28, 2019 9:17 AM

Xaxis Mediacom Malaysia

The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

Fabian Cowan

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Chandramouli Reddy

Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more

Anjali Thakur Aug 2, 2019 8:24 AM

Ramchandani

Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

Kinetic India

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

EMV Group

With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.

exchange4media Staff Jul 8, 2019 8:37 AM

Brandscope and ZEE5

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

exchange4media Staff Jun 7, 2019 1:35 PM