Out Of Home News
Chandramouli Reddy

Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more

Anjali Thakur Aug 2, 2019 8:24 AM

Ramchandani

Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

Kinetic India

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

EMV Group

With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.

exchange4media Staff Jul 8, 2019 8:37 AM

Brandscope and ZEE5

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

exchange4media Staff Jun 7, 2019 1:35 PM

Adidas Originals Nite Jogger OOH

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur May 27, 2019 9:10 AM

Rahul Biswas Gautam Bhirani

Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side

exchange4media Staff May 8, 2019 8:54 AM

Chitra Painters

The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division

exchange4media Staff Apr 25, 2019 11:31 AM

Appy Fizz Salman Khan

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur Apr 24, 2019 8:37 AM

Arctic Fox Bhuvan Bam

Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In

Anjali Thakur Apr 18, 2019 8:13 AM

Godrej AC

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

IPL PerfectFan

The contest is a dialogue driven integration that enables fans to share their selfies real-time on TagTalk with location based live social media integration while cheering for their favourite team

exchange4media Staff Mar 26, 2019 8:31 AM

Outdoor advertising

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur & Dolly Mahayan Mar 12, 2019 8:43 AM

Haresh Nayak

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff Mar 11, 2019 9:04 AM

Prem Shankar Jha

Jha, Deputy Commissioner, South Delhi Municipal Corporation, in his special address spoke about Supreme Court's new advertisement policy, which he said has given the OOH industry a new direction

exchange4media Staff Mar 11, 2019 12:56 AM

NEONS OOH Panel 1

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

RachanaLokhandeNeons

Rachana Lokhande, CO-CEO, Kinetic India addressed a session on 'Measuring Impact in OOH Advertising: Practical or Impossible?'

exchange4media Staff Mar 9, 2019 10:55 AM

NEONS panel 3

At the NEONS OOH Conference and Awards 2019 panellists discussed what is the next step in DOOH to attract maximum eyeballs

exchange4media Staff Mar 9, 2019 10:45 AM

NEONS OOH Awards

Amazon India bags Advertiser of the Year award, while fbb's Fashion Glam Tram wins the award for Campaign of the Year

exchange4media Staff Mar 8, 2019 8:36 PM

Rakesh Kaul

Kaul, President- Consumer Business & CEO- Evok Retail at HSIL Ltd will give a valedictory address at the upcoming ninth edition of OOH Conference and Neon Awards

Anjali Thakur Mar 5, 2019 9:15 AM

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