Out Of Home News
These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code
exchange4media Staff Jul 14, 2021 5:15 PM
In his last assignment, Bahl was the National Head at Laqshya Media Group
exchange4media Staff Jun 23, 2021 8:31 AM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
Read was speaking at the World Out of Home Organization’s virtual European Forum with WOO President Tom Goddard
exchange4media Staff May 20, 2021 12:19 PM
The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports
exchange4media Staff Apr 30, 2021 11:05 AM
MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches
exchange4media Staff Apr 15, 2021 2:03 PM
The media rights were won following a competitive bidding process
exchange4media Staff Apr 7, 2021 3:52 PM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation
exchange4media Staff Mar 23, 2021 8:32 AM
The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused
exchange4media Staff Mar 15, 2021 12:05 PM
The platform connects all advertisers to curated audience-based deals for real-world video advertising on Out-of-Home (OOH) media
exchange4media Staff Mar 15, 2021 11:48 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021
Noel Dsouza Mar 12, 2021 8:12 AM
The licensing of branding rights will be given for Line 2A and 7 stations, for five years
Noel Dsouza Mar 11, 2021 8:21 AM
Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine
exchange4media Staff Mar 10, 2021 9:03 AM
Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport
exchange4media Staff Mar 9, 2021 3:56 PM
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
exchange4media Staff Mar 5, 2021 8:43 AM
The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC
exchange4media Staff Mar 2, 2021 8:09 AM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
