Out-of-home
Its the first programmatic DOOH campaign at a national level, with location-based, day & time targeted content optimization and amplification
exchange4media Staff 3 days ago
Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China
Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display
exchange4media Staff 18-January-2019
Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge number of people at a geographical location of a few hundred hectares
exchange4media Staff 28-December-2018
Most of the screens are cloud-based that enables ease and flexibility in campaign management
exchange4media Staff 05-December-2018
CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers
Dolly Mahayan 04-December-2018
David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more
The campaign's message was that BBC News has expanded in new languages, offering the knowledge and perspective that helps audiences to progress
exchange4media Staff 14-November-2018
Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign
exchange4media Staff 13-November-2018
Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali
Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in
exchange4media Staff 24-October-2018
Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely
According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes
Vyoma Media will aim to build on the massive affinity towards the TVS brand by engaging consumers through their smart dispays at ticket counters across the Kolkata Metro and Bihar railway stations.
exchange4media Staff 04-October-2018
Objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss
exchange4media Staff 24-September-2018
OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August
Neethu Mohan 10-September-2018
Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future
Dolly Mahayan 07-September-2018
Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands
Dolly Mahayan 06-September-2018
Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities
exchange4media Staff 28-August-2018
According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns
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