Out Of Home News
Gupshup OOH ad

These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code

exchange4media Staff Jul 14, 2021 5:15 PM

rajneesh bahl

In his last assignment, Bahl was the National Head at Laqshya Media Group

exchange4media Staff Jun 23, 2021 8:31 AM

OOH

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

read

Read was speaking at the World Out of Home Organization’s virtual European Forum with WOO President Tom Goddard

exchange4media Staff May 20, 2021 12:19 PM

times ooh

The agency has also developed the live feed capability at the Mumbai Metro and at Indore and Coimbatore Airports

exchange4media Staff Apr 30, 2021 11:05 AM

T2

MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches

exchange4media Staff Apr 15, 2021 2:03 PM

billboard

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

NMRC ad tenders

A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM

hyndai

The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused

exchange4media Staff Mar 15, 2021 12:05 PM

moving walls

The platform connects all advertisers to curated audience-based deals for real-world video advertising on Out-of-Home (OOH) media

exchange4media Staff Mar 15, 2021 11:48 AM

OOH consumer behavior patterns

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

OOH owners on BOCs government ad policy

IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021

Noel Dsouza Mar 12, 2021 8:12 AM

mmrda invites branding rights for line 2A

The licensing of branding rights will be given for Line 2A and 7 stations, for five years

Noel Dsouza Mar 11, 2021 8:21 AM

BMW OOH campaign

Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine

exchange4media Staff Mar 10, 2021 9:03 AM

Bengaluru Airport

Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport

exchange4media Staff Mar 9, 2021 3:56 PM

mcdonalds ooh

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM

mib guidelines for government ads

The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC

exchange4media Staff Mar 2, 2021 8:09 AM

ooh omnichannel marketing strategy

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM