Out Of Home News
Vikram Hemdev

Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

exchange4media Staff 1 day ago

Bombay HC Hearing on OOH Owners

The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later

Noel Dsouza Jul 1, 2020 7:53 PM

OOH

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback

Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM

Airport Advertising

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

Bright OOH New Sites Mumbai

Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector

Noel Dsouza Jun 26, 2020 8:55 AM

OOH

According to industry experts, COVID-19 restrictions have made the Bus Queue Shelter format not worth investing in these times

exchange4media Staff Jun 25, 2020 8:29 AM

TimesOOH

Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel

exchange4media Staff Jun 24, 2020 4:23 PM

Hyperlocal OOH Content

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

COVID-19

The Force Majeure clause may be invoked during manual procurement of goods, East Central Railway has said

exchange4media Staff Jun 17, 2020 1:21 PM

OOH

The High Court has also said it will need time till next week to decide on the matter of compensation

Noel Dsouza Jun 17, 2020 7:45 AM

Airport License Fees

Sources in the industry say government is likely to make a statement on the matter soon

exchange4media Staff Jun 16, 2020 8:48 AM

e4m webinar

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 16, 2020 8:16 AM

OOH webinar

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 15, 2020 9:00 AM

RoshanSpace

The messages are displayed on their properties at Pedder Road, Worli, Sion Flyover, Mahim Causeway, Bandra Sealink, Andheri, Juhu & Goregaon

exchange4media Staff Jun 9, 2020 10:46 AM

Billboard Speaks Campaign

Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike

Noel Dsouza Jun 9, 2020 8:40 AM

Mumbai OOH Owners

If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee

Noel Dsouza Jun 8, 2020 8:33 AM

moving walls

Moving Walls will now be able to tap into Quadrants GDPR-compliant methodology of data tracking across multiple markets

exchange4media Staff Jun 5, 2020 1:26 PM

Airport Advertising

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

moving walls

Mobile advertising capabilities will now become part of Moving Walls’ OOH planning platform and Location Media Xchange

exchange4media Staff Jun 2, 2020 12:08 PM

Lemma

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

exchange4media Staff Jun 1, 2020 2:46 PM