Out Of Home News
mib guidelines for government ads

The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC

exchange4media Staff 1 day ago

ooh omnichannel marketing strategy

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

Colors

Conceptualized by Leo Burnett,  the campaign flagged-off on 8th February and immediately became viral on social media with about 1.9 million interactions

exchange4media Staff Feb 26, 2021 10:54 AM

airport

The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule

exchange4media Staff Feb 23, 2021 12:36 PM

Tanishq

The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering

exchange4media Staff Feb 22, 2021 11:28 AM

qr codes dooh

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

bmc

Orion Advertisers & Selvel Publicity have been pulled up by BMC for allegedly hacking trees to prevent them from obscuring their billboards

exchange4media Staff Feb 20, 2021 10:33 AM

lemma

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market

exchange4media Staff Feb 18, 2021 3:20 PM

ooh quarter filings

After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings

Noel Dsouza Feb 17, 2021 8:44 AM

BMC announcements on Mumbai OOH hoardings

Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards

exchange4media Staff Feb 9, 2021 8:37 AM

Dunzo-Brandscope

Through this campaign, Dunzo has strategically chosen five pin codes - locations where it has witnessed both emerging demand and a potential new demographic

exchange4media Staff Feb 8, 2021 3:15 PM

ooh data rich campaigns

OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data

Noel Dsouza Feb 8, 2021 9:06 AM

Infinite Screen

Bank of Baroda, ITC, Samsung, Netflix, Cadbury and more have already boarded this mega LED screen with their campaigns & are becoming the eye candy for all

exchange4media Staff Feb 5, 2021 12:38 PM

OOH

The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player

Noel Dsouza Feb 3, 2021 8:22 AM

Leafberry dooh installation

The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana

exchange4media Staff Feb 2, 2021 10:30 AM

Budget-OOH&Radio Industry

Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole

Noel Dsouza Feb 2, 2021 8:40 AM

coral infinite

The agency will offer 360-degree media led solutions across OOH, retail, events, BTL and soon venturing into digital space

exchange4media Staff Feb 1, 2021 11:29 AM

delhi metro advertising decreases

The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM