Out-of-home

Its the first programmatic DOOH campaign at a national level, with location-based, day & time targeted content optimization and amplification

exchange4media Staff 3 days ago

Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan 25-January-2019

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff 18-January-2019

Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge number of people at a geographical location of a few hundred hectares

exchange4media Staff 28-December-2018

Most of the screens are cloud-based that enables ease and flexibility in campaign management

exchange4media Staff 05-December-2018

CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan 04-December-2018

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini 20-November-2018

The campaign's message was that BBC News has expanded in new languages, offering the knowledge and perspective that helps audiences to progress

exchange4media Staff 14-November-2018

Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign

exchange4media Staff 13-November-2018

Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

Neethu Mohan 29-October-2018

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

exchange4media Staff 24-October-2018

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan 16-October-2018

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan 15-October-2018

Vyoma Media will aim to build on the massive affinity towards the TVS brand by engaging consumers through their smart dispays at ticket counters across the Kolkata Metro and Bihar railway stations.

exchange4media Staff 04-October-2018

Objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss

exchange4media Staff 24-September-2018

OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August

Neethu Mohan 10-September-2018

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan 07-September-2018

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan 06-September-2018

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff 28-August-2018

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan 27-August-2018