Out-of-home
CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers
David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more
The campaign's message was that BBC News has expanded in new languages, offering the knowledge and perspective that helps audiences to progress
exchange4media Staff 14-November-2018
Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign
exchange4media Staff 13-November-2018
Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali
Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in
exchange4media Staff 24-October-2018
Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely
According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes
Vyoma Media will aim to build on the massive affinity towards the TVS brand by engaging consumers through their smart dispays at ticket counters across the Kolkata Metro and Bihar railway stations.
exchange4media Staff 04-October-2018
Objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss
exchange4media Staff 24-September-2018
OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August
Neethu Mohan 10-September-2018
Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future
Dolly Mahayan 07-September-2018
Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands
Dolly Mahayan 06-September-2018
Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities
exchange4media Staff 28-August-2018
According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns
Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)
Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE
exchange4media Staff 20-August-2018
'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city
exchange4media Staff 17-August-2018
Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG
exchange4media Staff 02-August-2018
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