Out Of Home News


As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM


The FMCG major recently roped in Connect OOH for the campaign

exchange4media Staff May 16, 2022 1:23 PM


Bumble aims to encourage its community to embrace dating with the ‘You’ve Got This’ campaign

exchange4media Staff May 14, 2022 8:44 AM

Yash raj

Huge hoardings of Ranveer Singh holding a foetus along with a sharp tag line - Jayeshbhai Ko Ladka Hoga Ya Ladki took over the various hotspots

exchange4media Staff Apr 22, 2022 5:12 PM


The campaign includes cut-outs at cinemas & outdoor sites, radio jingle and KGF: Chapter 2 star-cast visits at popular malls

exchange4media Staff Apr 19, 2022 2:33 PM


Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM


The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas

exchange4media Staff Mar 30, 2022 6:07 PM

Alok Jalan

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM

Zest Outdoor Logo

The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM

Mantaray Digicom

Robin Gupta, Vineet Sharma and Sumit Goswami say their disruptive offering will usher in new ways of conducting OOH business

exchange4media Staff Feb 24, 2022 8:30 AM

Zest Outdoor OOH

Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead

Anjana Naskar Feb 22, 2022 8:31 AM


The Vivo V23 campaign enabled influencers and diners to share selfies and stories using live location-based Instagram on Tagtalk

exchange4media Staff Jan 31, 2022 10:01 AM

Union Budget

Promotion of DOOH and faster execution of revival measures also feature in the OOH wish list for this Union Budget

Sonam Saini Jan 28, 2022 8:24 AM

programmatic OOH

According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani Jan 20, 2022 8:49 AM

Amit Wadhwani

With our legacy of collating data, understanding media buying and the usage of technology, we wanted to add value with our latest offering Buffering, says Wadhwani, one of the founders of Buffering

Ruhail Amin Jan 16, 2022 9:28 PM