Zee bags exclusive media rights to Professional Golf Tour

The 12-month deal covers 20 PGTI tournaments, with up to 120 hours of live coverage on Unite8 Sports and ZEE5

by e4m Staff
Published: Nov 5, 2026 12:16 AM | 2 min read

Zee Entertainment Enterprises Ltd (ZEEL) has secured exclusive television and streaming rights for the Professional Golf Tour of India (PGTI) for one year.
The partnership will feature 20 tournaments broadcast on Unite8 Sports channels and the ZEE5 streaming platform, offering up to 120 hours of live coverage.
Bavesh Janavlekar, Chief Business Officer of Unite8 Sports, stated the deal aims to enhance the visibility of Indian golf and engage diverse fan communities.
Kapil Dev, President of DP World PGTI, emphasized that the collaboration will help expand the reach of professional golf in India to both existing fans and new audiences.

Zee Entertainment Enterprises Ltd (ZEEL) has acquired the exclusive television and streaming rights to the Professional Golf Tour of India (PGTI) for 12 months, adding golf to a sports portfolio that has so far featured football and cricket.

Zee will carry 20 tournaments on its Unite8 Sports television channels and streaming platform ZEE5. The company plans to offer up to 120 hours of live coverage over the season, along with dedicated programming from each event. Zee did not disclose the financial terms in its November 4 announcement.

Bavesh Janavlekar, Chief Business Officer of Unite8 Sports at Zee, said the deal is part of the company’s strategy to build a sports portfolio that serves distinct fan communities. “Through this partnership, we aim to amplify the visibility of Indian golf across platforms and offer compelling stories of our athletes to a wider consumer base,” he said.

Kapil Dev, President of DP World PGTI, said the partnership would help the tour reach existing golf fans and introduce the sport to new viewers. “This association marks an important step in our efforts to expand the reach and visibility of professional golf in India, making the sport more accessible to a wider audience,” he said.

The tour features 2025 PGTI Order of Merit winner Yuvraj Singh Sandhu and 2024 winner Veer Ahlawat, alongside former India No. 1 amateur Shaurya Bhattacharya and multiple PGTI winner Angad Cheema.

Zee’s sports line-up has included the 2026 FIFA Men’s World Cup, Germany’s Bundesliga, Italy’s Serie A and the ILT20 cricket league.