Dabur’s Q2 FY27 ad spends decline 3% to Rs 226.59 crore
Dabur reports Rs 3,563 crore revenue and 11.7% growth in net profit
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Published: Nov 4, 2026 5:32 PM | 2 min read
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- Dabur India reported a 3% decrease in advertising and publicity expenditure to Rs 226.59 crore in Q2 FY27, while consolidated revenue from operations increased by 11.6% to Rs 3,563.07 crore.
- The company's profit attributable to owners rose by 11.7% to Rs 505.50 crore, with consolidated net profit reaching Rs 498.57 crore, up from Rs 444.79 crore in the same quarter last year.
- Total income for the quarter increased to Rs 3,734.96 crore, and profit before tax grew to Rs 645.52 crore, while total expenses rose to Rs 3,089.14 crore.
- Dabur's FMCG business experienced a 10.7% growth, with the Food and Beverages segment leading at 17.4%, and the company declared an interim dividend of Rs 3.50 per share, totaling Rs 620.88 crore.
Dabur India reported advertising and publicity expenditure of Rs 226.59 crore in Q2 FY27, down 3% from Rs 233.57 crore in the corresponding quarter last year. The decline came as the FMCG major registered an 11.6% year-on-year increase in consolidated revenue from operations to Rs 3,563.07 crore, compared with Rs 3,191.32 crore in Q2 FY26.
Advertising expenditure accounted for approximately 6.4% of the company's quarterly revenue, lower than 7.3% in the year-ago period.
Dabur's profit attributable to owners of the holding company rose 11.7% to Rs 505.50 crore from Rs 452.55 crore in Q2 FY26. Consolidated net profit, including non-controlling interest, stood at Rs 498.57 crore, compared with Rs 444.79 crore in the corresponding quarter last year.
Total income for the quarter increased to Rs 3,734.96 crore from Rs 3,331.45 crore, while profit before tax grew to Rs 645.52 crore against Rs 573.02 crore a year earlier.
On the expenditure front, total expenses rose to Rs 3,089.14 crore from Rs 2,758.33 crore. Employee benefit expenses increased to Rs 376.76 crore from Rs 347.87 crore, while other expenses stood at Rs 504.62 crore, compared with Rs 408.29 crore in Q2 FY26.
Dabur's India FMCG business recorded 10.7% growth during the quarter, supported by underlying volume growth of 5.5%. Its premium portfolio grew at four times the rate of regular brands and accounted for 20% of the domestic business.
Among key business segments, Home and Personal Care grew 10.9%, while Healthcare registered growth of 6.9%. Food and Beverages recorded the highest growth among the three segments at 17.4%.
The company's international business also delivered a strong performance, growing 20% in rupee terms during Q2, with Bangladesh, Egypt, Sub-Saharan Africa and Turkey contributing to the growth.
For the first half of FY27, consolidated revenue from operations increased 11.1% to Rs 7,327.46 crore from Rs 6,595.90 crore in the corresponding period last year. Profit attributable to owners of the holding company rose to Rs 1,096.38 crore from Rs 966.46 crore.
Advertising and publicity expenditure for H1 FY27 stood at Rs 456.05 crore, compared with Rs 435.53 crore in the year-ago period, marking an increase of approximately 4.7%.
Separately, Dabur's board declared an interim dividend of Rs 3.50 per share, amounting to a 350% payout, with the total distribution pegged at Rs 620.88 crore.
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