#e4mExclusive: Gautam Chatwal joins BookMyShow Live as Head of Sponsorships
Chatwal previously served as Vice President and Head of Sales & Marketing at SG Pipers
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Published: Nov 4, 2026 5:49 PM | 1 min read
- Gautam Chatwal has been appointed as Head of Sponsorships for BookMyShow Live, overseeing sponsorships for its live entertainment events.
- He previously worked at SG Pipers as Vice President and Head of Sales & Marketing and spent nearly nine years at Star Sports, where he held various leadership roles.
- At Star Sports, Chatwal was involved in notable initiatives, including a DHL activation featuring a drone delivery during the Indian Super League and the Star Deals promotion for IPL viewers.
- BookMyShow Live is co-producing Diljit Dosanjh’s RuPay AURA India Tour 2026 and has partnered with Live Nation for events like Lollapalooza India and Coldplay’s Music of the Spheres tour in India.
Chatwal joins from SG Pipers and previously spent nearly nine years at Star Sports, working on brand partnerships across the IPL, Indian Super League and Pro Kabaddi League.
Gautam Chatwal has joined BookMyShow as Head of Sponsorships for BMS Live, its live entertainment division. He will lead sponsorships across the division’s portfolio of live events.
Chatwal previously served as Vice President and Head of Sales & Marketing at SG Pipers, a Hockey India League franchise. Before that, he spent nearly nine years at Star Sports, then part of Disney Star, where he held roles including Executive Director, Sales, and Vice President and Assistant Vice President of Product & Revenue Strategy.
His work at Star Sports included a DHL activation during the Indian Super League in which a drone delivered the match ball. He also worked on Star Deals, an initiative that allowed brands to offer promotions to IPL viewers on their phones during live telecasts. Chatwal is an alumnus of MICA’s 2002 batch.
BookMyShow Live is co-producing and promoting Diljit Dosanjh’s RuPay AURA India Tour 2026 with Live Nation. The tour opened with a sold-out show at New Delhi’s Jawaharlal Nehru Stadium.
The division also co-produces Lollapalooza India and partnered with Live Nation to produce and promote Coldplay’s Music of the Spheres tour in India.
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