WPP Media and exchange4media to unveil Boardroom Handbook for Modern Marketing
The joint editorial initiative will examine the evolving role of data, technology and AI in shaping the future of marketing
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Published: Nov 4, 2026 9:04 AM | 1 min read
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- WPP Media and exchange4media will launch the Boardroom Handbook for Modern Marketing on December 10, 2026, in Mumbai as part of their Rewiring Growth initiative.
- The handbook will address the impact of artificial intelligence, data, and technology on marketing, focusing on consumer behavior, brand building, and sustainable business growth.
- It aims to provide insights and perspectives for marketing leaders on navigating the evolving marketing landscape and emerging opportunities.
- The unveiling event will gather industry stakeholders to discuss the changing dynamics between marketing, technology, and business outcomes, with more details to be announced soon.
WPP Media and exchange4media are set to unveil the Boardroom Handbook for Modern Marketing on December 10, 2026, in Mumbai, as part of their joint Rewiring Growth initiative.
The publication will examine how artificial intelligence, data and technology are reshaping the marketing landscape, and what these changes mean for businesses navigating an increasingly complex and interconnected consumer ecosystem.
As the boundaries between media, content, commerce and technology continue to blur, marketers are confronting new questions about consumer behaviour, brand building, investment effectiveness and sustainable business growth. The handbook aims to explore these shifts and offer perspectives on how marketing organisations can respond to emerging opportunities and challenges.
Bringing together industry insights, research and India-relevant perspectives, the publication is envisioned as a resource for business and marketing leaders seeking to understand the forces shaping the next phase of marketing-led growth.
The initiative reflects a broader effort by WPP Media and exchange4media to encourage conversations around the changing relationship between marketing, technology and business outcomes, particularly as AI begins to influence everything from consumer discovery to organisational decision-making.
The handbook will be unveiled at an industry gathering in Mumbai on December 10, bringing together stakeholders from across the marketing and business ecosystem.
Further details about the publication and the accompanying event will be announced in the coming weeks.
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