Culture Machine Media will be structured into two focussed businesses - CM Studios and Lightstream

exchange4media Staff Oct 14, 2019 11:44 AM

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

The acquisition will help Vice reach out to millennial women, an audience which it lacks and Refinery29 caters to

exchange4media Staff Oct 3, 2019 9:16 AM

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM

Nagaram, Head, Myntra Jabong, spoke to exchange4media about Myntra’s media spends, plans for the festive season and in-app show ‘Myntra Fashion Superstar’

Noel Dsouza Sep 11, 2019 8:25 AM

Guest Column: Sandiip Kapur, Founder & Managing Director of Promodome Communications, on how to sustain business in times of the recent economic slowdown

Sandiip Kapur Aug 30, 2019 9:13 AM

'Kiska Hoga Thinkistan Season 2’ with Kabir Bedi will be streamed on MX Player on 6th September 2019

exchange4media Staff Aug 29, 2019 4:57 PM

Until now, there was no policy on FDI-related matters in the sector

Shikha Paliwal Aug 29, 2019 8:39 AM

According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM

The Union Cabinet announced major reforms, including easing local sourcing norms for FDI in single-brand retailing

exchange4media Staff Aug 28, 2019 8:12 PM

We spoke to experts on how the government is cracking the whip on social media apps like TikTok, Helo, and what they can do to comply with cyber security norms

Dolly Mahayan Jul 24, 2019 8:41 AM

India is likely to have 30 to 35 million paying OTT video subscribers and 6 to 7 million paying audio subscribers by 2021, says the FICCI-EY report

exchange4media Staff Jul 23, 2019 9:06 AM

The latest biometric research released by Integral Ad Science shows that an ad's environment has a dramatic impact on how people react to it

exchange4media Staff Jul 18, 2019 6:42 PM

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

At least 41% of readers are women and most visitors are from the 15-35 age group, underlining the website’s appeal among youth

exchange4media Staff Jul 2, 2019 6:55 PM

We spoke to experts on the emergence of influencers in the endorsement world and how celebrities now being part of an ad's script adds to credibility

Dolly Mahayan Jul 2, 2019 8:49 AM

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh Jun 24, 2019 8:37 AM

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan Jun 17, 2019 8:55 AM

The award comes in the Lifestyle, Sports, Entertainment Website or Mobile Services category

exchange4media Staff Jun 7, 2019 12:21 PM