digital-media
Insurance clicks in India command some of the highest prices, with health and term insurance costing ₹500–3,000 per click amid intense competition and tight spending limits.
NATIVE CONTENT Sep 29, 2026 6:44 PM
At the FICCI event, the MIB Additional Secretary said virality does not necessarily translate into intellectual property ownership or long-term economic value
e4m Staff Sep 29, 2026 11:45 AM
FICCI Media and Entertainment Committee chairman says broadcasters need a roadmap to reduce regulatory costs and reliable audience data to help advertisers plan campaigns
e4m Staff Sep 29, 2026 11:00 AM
Retail media’s rapid growth is raising concerns over paid visibility, consumer trust and whether sponsored listings drive genuine incremental growth
Shantanu David Sep 29, 2026 8:42 AM
TV channels face uncertainty as BARC suspension overshadows festive season, but the solution is not far if all stakeholders prioritise industry interest
Markand Adhikari Sep 28, 2026 8:20 PM
At Network18, Rajeev Kamal held the role of Editor of News18 Delhi NCR & J&K
e4m Staff Sep 25, 2026 10:30 AM
She has held leadership roles at ZEE Entertainment as Vice President, and at Radio City as Associate Vice President for Digital and New Media
e4m Staff Sep 23, 2026 12:39 PM
Santosh most recently served as Managing Partner – Digital at Wavemaker
e4m Staff Sep 23, 2026 11:55 AM
With the BCCL deal pegged at around $5 million a year and the Indian Express Group at about $3 million, several Indian publishers are exploring similar arrangements with Sam Altman’s firm
Kanchan Srivastava Sep 23, 2026 9:56 AM
According to the White House, TRUMP TV will bring together key administration videos, presidential addresses, announcements and footage
e4m Staff Sep 22, 2026 12:10 PM
Alongside the 31 agencies already cleared for the first phase, the CBC has identified another 8 agencies whose technical bids were found to have certain documentary deficiencies
e4m Staff Sep 21, 2026 11:02 AM
As digital platforms multiply and capture more of consumers’ time, news publishers are being pushed to rethink an advertising model built around inventory, traffic and programmatic
Kanchan Srivastava Sep 21, 2026 8:42 AM
As he celebrates his birthday on Sept 20, we look back at the journey of VerSe Innovation's Co-Founder & CEO, from leading tech giants to building homegrown platforms and embracing the AI revolution
e4m Staff Sep 19, 2026 4:51 PM
Prior to Network18, Nirnay Bhattacharya was with Associated Broadcasting Co. Pvt Ltd (TV9) for nearly six years
e4m Staff Sep 16, 2026 2:07 PM
He previously served as Programmatic Manager at New Zealand Media & Entertainment
e4m Staff Sep 11, 2026 4:40 PM
The mandate will focus on building awareness, engagement and anticipation for the film across digital platforms
e4m Staff Sep 11, 2026 2:02 PM
Prior to this, Vivek Mohan Sharma was Business Head - Youth, Music & English (TV+ JioHotstar)
e4m Desk Sep 11, 2026 12:00 PM
Ajit Mohan’s career arc maps the country’s own journey from linear TV to streaming to social and performance advertising
e4m Staff Sep 9, 2026 10:25 AM
Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media
Dinesh Shrinet has three decades of experience across print and digital media
Alluri Sitarama Raju International Airport is the new greenfield airport at Bhogapuram in Vizianagaram district
Industry executives say advertisers rarely know how much of their spend reaches actual media—or who profits from the rest
Imran Fazal Sep 2, 2026 8:44 AM
The move marks Benedicct's first international expansion since its inception
e4m Staff Aug 31, 2026 2:21 PM
AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
e4m Staff Aug 27, 2026 4:28 PM
Industry leaders explore how creators are shifting the balance of influence and reshaping communications
Ritika Upmanyu Aug 25, 2026 4:29 PM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
Prior to this elevation, Chauhan served as Senior Media Director at the company
Chauhan was previously serving as Senior Media Director at Havas India
e4m Staff Aug 24, 2026 12:57 PM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
the change could also create a tougher environment for creators who are still building their audiences and have not yet developed the scale or consistency required to qualify for monetisation
e4m Staff Aug 17, 2026 4:24 PM
One of the key arguments underpinning the government's decision is the difference in regulatory treatment between television and digital media
Imran Fazal Aug 14, 2026 9:02 PM
Neha Sharma Katyal brings over 18 years of leadership experience across digital media, advertising and technology
e4m Staff Aug 12, 2026 3:34 PM
In this role, Ricky will lead the expansion and adoption of Omnicom Media's industry-leading commercial solutions across the region
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping media sales in India, from automating operational tasks to valuing human judgement and relationships
Taranjeet Singh Aug 10, 2026 9:44 AM
Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment
Debolina Datta Aug 8, 2026 10:38 AM
As per sources, the digital business account could be worth nearly Rs 80 crore to Rs 100 crore
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
He previously served as Head of Digital Business Operations at Mindshare India