We spoke to experts on how the government is cracking the whip on social media apps like TikTok, Helo, and what they can do to comply with cyber security norms

Dolly Mahayan Jul 24, 2019 8:41 AM

India is likely to have 30 to 35 million paying OTT video subscribers and 6 to 7 million paying audio subscribers by 2021, says the FICCI-EY report

exchange4media Staff Jul 23, 2019 9:06 AM

The latest biometric research released by Integral Ad Science shows that an ad's environment has a dramatic impact on how people react to it

exchange4media Staff Jul 18, 2019 6:42 PM

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

At least 41% of readers are women and most visitors are from the 15-35 age group, underlining the website’s appeal among youth

exchange4media Staff Jul 2, 2019 6:55 PM

We spoke to experts on the emergence of influencers in the endorsement world and how celebrities now being part of an ad's script adds to credibility

Dolly Mahayan Jul 2, 2019 8:49 AM

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh Jun 24, 2019 8:37 AM

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan Jun 17, 2019 8:55 AM

The award comes in the Lifestyle, Sports, Entertainment Website or Mobile Services category

exchange4media Staff Jun 7, 2019 12:21 PM

The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying

exchange4media Staff May 27, 2019 12:39 PM

Ranjeet Kate, CEO, Vijay Karnataka speaks to us about the newspaper’s performance, ad-sales growth, IRS Q1 2019 and their focus areas

Neethu Mohan May 27, 2019 8:23 AM

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan May 23, 2019 9:30 AM

Sumeet will be based in Mumbai and will report to Rohit Bagad, CEO of Inuxu

exchange4media Staff May 14, 2019 3:07 PM

The mandate was won following a multi-agency pitch

exchange4media Staff May 9, 2019 12:28 PM

Guest Column: Karam Malhotra, CEO, SHAREit India says customisation and localisation are key to brands being successful in a market such as India

Karam Malhotra May 9, 2019 9:03 AM

The mandate includes managing their social media presence, digital strategy and influencer marketing along with helping to create innovative video content

exchange4media Staff May 6, 2019 11:26 AM

He will be joining the organization in May this year and will be reporting to Sudhanshu Vats, Group CEO & MD, Viacom18

exchange4media Staff May 3, 2019 9:10 AM

Industry experts Tamara Mccleary of Thulium and Pam Moore of Marketing Nutz to speak at Techमंच 2019 to be held on June 27 and 28 in Mumbai

exchange4media Staff May 3, 2019 9:02 AM

Anjali Malhotra Nanda, Chief Customer, Marketing, Digital & IT Officer, Aviva Life Insurance India, says digital offers better scope in terms of customisation and personalisation

Ruhail Amin May 3, 2019 8:55 AM

Togglehead will now be responsible for the complete online presence of the brand’s consumer division

exchange4media Staff May 2, 2019 2:13 PM