Guest author Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit, Tata Motors, shares insights for marketers to craft electrifying communications post pandemic

Ashesh Dhar 1 day ago

Marketing & advertising leaders discussed ideas and novel concepts on the second day of #MediaNext 2020 which focussed on Digital Advertising & Brand Communication

exchange4media Staff Jun 3, 2020 7:27 PM

The account will be handled out of the agency’s Mumbai office

exchange4media Staff May 27, 2020 10:54 AM

Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno

Neeta Nair May 20, 2020 9:25 AM

While the digital release has been met with displeasure from multiplexes, the Producers Guild has supported the decision

exchange4media Staff May 15, 2020 5:23 PM

Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry

Neeta Nair May 15, 2020 9:11 AM

With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive

exchange4media Staff May 5, 2020 8:25 AM

According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown

exchange4media Staff May 2, 2020 10:01 AM

The agency will steer the digital transformation of the brand from digital marketing to e-commerce and all touchpoints of the consumer’s journey

exchange4media Staff Apr 6, 2020 1:31 PM

The report analyses the views of media & entertainment companies and their executives to reveal catalysts, strategies and actions that are reshaping business transformation in the industry

exchange4media Staff Mar 11, 2020 3:22 PM

At the 9th edition of the News Next Conference, Pankaj Pachauri, Founder & Editor-in-Chief of Gonews, spoke about 'Social Media and India's Digital Economy'

exchange4media Staff Feb 22, 2020 3:27 PM

The account was clinched following a multi-agency pitch

exchange4media Staff Feb 12, 2020 1:39 PM

Jaleel, Group CCO & Chairman of Mullen Lowe Lintas Group, in the Creative Connect sessions spoke about how his agency integrated TV with Internet and mobile for several brands

exchange4media Staff Feb 1, 2020 9:21 AM

At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them

exchange4media Staff Jan 24, 2020 8:46 AM

Goswami, MD & Editor-in-Chief- Republic TV, speaks to Ashish Bhasin, CEO, APAC & Chairman India, DAN, about the digital future, decline of Print and telling authentic stories to bring about change

exchange4media Staff Jan 24, 2020 8:28 AM

The show marks the web debut of director Navjot Gulati and ropes in Naveen Kasturia and Harshita Gaur to play the lead roles

exchange4media Staff Jan 14, 2020 7:00 PM

The show brings together Bollywood’s top music legends, folk singers and India's digital music stars to co-create famous retro, Bollywood and Folk songs

exchange4media Staff Jan 9, 2020 12:09 PM

In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020

Harikrishnan Pillai Jan 3, 2020 8:50 AM

A panel discussion between communication experts looks at the brave new world of data in communication strategies, the advantages and the challenges

exchange4media Staff Dec 20, 2019 7:16 PM