Laqshya Media Group wins advertising rights for Andhra Pradesh’s new airport
Alluri Sitarama Raju International Airport is the new greenfield airport at Bhogapuram in Vizianagaram district
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Published: Sep 2, 2026 9:59 AM | 2 min read
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- Laqshya Media Group has obtained exclusive advertising rights at the newly opened Alluri Sitarama Raju International Airport in Bhogapuram, Andhra Pradesh.
- The airport, which operates under the IATA code VTZ, currently manages 52 to 54 air traffic movements and serves around 7,000 passengers daily, with a design capacity of six million passengers annually.
- Alok Jalan, CMD of Laqshya Media Group, emphasized the significance of this partnership with GMR Group and the airport's potential as a valuable media environment.
- Shashi Sinha, CEO of Laqshya Hyderabad Airport Media, highlighted the business opportunities in Visakhapatnam, aiming to develop a diverse media portfolio to enhance visibility and value for advertisers.
Laqshya Media Group has secured exclusive advertising rights at Alluri Sitarama Raju International Airport (Vizag), the new greenfield airport at Bhogapuram in Vizianagaram district, Andhra Pradesh.
The airport now carries all scheduled commercial traffic for Visakhapatnam under IATA code VTZ. It currently handles 52 to 54 air traffic movements and approximately 7,000 passengers a day, with an initial design capacity of six million passengers a year.
Alok Jalan, CMD, Laqshya Media Group, said, “This is a proud moment for Laqshya as we extend our partnership with the GMR Group to another important gateway city on India’s eastern seaboard. Airports have become some of the most valuable media environments in the country, and the scale and ambition of Bhogapuram make it a natural fit for our growing portfolio. As we continue to expand our presence across premium media assets and key markets, we look forward to bringing the same standard of innovation and craftsmanship that defines our work across Hyderabad, Cochin and Noida to this new gateway for North Andhra Pradesh.”
Shashi Sinha, CEO, Laqshya Hyderabad Airport Media Private Limited, said, “Visakhapatnam presents a strong business opportunity for Laqshya and our advertising partners. With the airport now serving as the region’s key aviation gateway, we see significant potential to build a robust and commercially attractive media business across digital, static, branding and experiential formats. Our focus will be on developing the inventory strategically, maximising the value of each media asset and creating solutions that deliver strong visibility and measurable value for advertisers.”
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