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This festive season, BARC uncertainty, digital-first spending and scarce premium inventory are giving OOH a bigger role in the festive advertising mix
Paramount has said it intends to utilize net proceeds, along with cash on hand and equity financing to finance purchase price for the acquisition and repayment of existing debt
Several major broadcasters, however, have opposed TRAI bringing FAST and ALTD under telecom-style authorisation
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands can also track ROI from creator campaigns
Shalinee Mishra 32 minutes ago