Date-wise News
The campaign celebrates the Indian football team’s landmark international matches against Panama, Brazil and Uruguay, beginning September 25, 2026
e4m Staff Sep 25, 2026 5:17 PM
The three bring deep expertise in public administration, banking, financial services and management
e4m Staff Sep 25, 2026 4:57 PM
The awards celebrate creative and innovative advertising, marketing & content campaigns in the television domain
The Kochi-based financial services company is set to hold the title sponsorship rights until March 31, 2028
e4m Staff Sep 25, 2026 4:05 PM
PR Professional's Dr Sarvesh Tiwari remembers Bhaskar Majumdar and the influence he had across the PR fraternity
e4m Staff Sep 25, 2026 2:57 PM
The lawsuit, filed on Monday, alleges Samsung falsely marketed its M Model televisions as featuring the technology, which is designed to improve picture quality
e4m Staff Sep 25, 2026 2:33 PM
Currently Managing Director at Emerald Media Advisors in Singapore, Kamat has spent more than a decade on the investment side of the media and entertainment ecosystem
e4m Staff Sep 25, 2026 2:26 PM
NPS remains a useful measure of customer advocacy, but its commercial value emerges only when brands connect it with conversion, retention, referrals and revenue, writes Dr Annurag Batra
Dr Annurag Batra Sep 25, 2026 2:11 PM
Rising acquisition costs, AI-led discovery and creators dominated the conversation at the e4m Pitch BFSI Summit 2026
e4m Staff Sep 25, 2026 1:23 PM
For a group associated so strongly with trust, the bigger question is whether prolonged uncertainty could eventually influence perceptions of the wider Tata Group, writes Dr Annurag Batra
Annurag Batra Sep 25, 2026 1:09 PM
Mrinall Dey, Founder, Brevanta Communications recalls Bhaskar Majumdar’s contribution to the PR fraternity and his lasting impact on peers
e4m Staff Sep 25, 2026 1:08 PM
Kaizzen's Vineet Handa pays tribute to Bhaskar Majumdar, highlighting his significant contributions to the PR industry and the deep loss felt by colleagues and friends
e4m Staff Sep 25, 2026 12:59 PM
The regulator has also sought to distinguish promotional advertising from routine communication with investors
e4m Staff Sep 25, 2026 12:59 PM
Hausla Empowered Season 2 is streaming on MX Player Prime Video and Kotak’s digital platforms
NATIVE CONTENT Sep 25, 2026 12:37 PM
Merchant has worked across operations, hospitality, food and beverage, venue management and business operations
e4m Desk Sep 25, 2026 12:37 PM
In an interaction with e4m, the President and CEO of American Business Solutions Inc. discusses AI-led workforce disruption, the changing IT sector, US immigration and more
Ruhail Amin Sep 25, 2026 12:33 PM
At Pitch BFSI Summit, Russhabh R Thakkar, Founder and CEO of Frodoh, explored the shifts in the CTV ecosystem
e4m Staff Sep 25, 2026 11:28 AM
In his new role, Bambury will work with companies and agencies across the EMEA region
e4m Desk Sep 25, 2026 10:54 AM
At Network18, Rajeev Kamal held the role of Editor of News18 Delhi NCR & J&K
e4m Staff Sep 25, 2026 10:30 AM
Guest Column: Dr. Sandeep Goyal writes on how movies like Hanuman Ansh and Jai Santoshi Maa struck a chord with audiences and stood out
Sandeep Goyal Sep 25, 2026 10:28 AM
MacFarlane was earlier Regional Client Manager at WPP Media- OpenDoor
e4m Staff Sep 25, 2026 9:46 AM
As brands chase visibility across more platforms and formats, agency leaders debate whether content volume is diluting distinctive creative work
Aryendra Khan Sep 25, 2026 9:39 AM
McDonald’s $1-bn ad business plan is the latest sign that retail media has escaped retail: if you have first-party data, consumer attention, surfaces to sell ads, you too can become a media company
Shantanu David Sep 25, 2026 9:35 AM
Liyaquat had joined the Hindi news channel in June 2026 as Senior Executive Editor – TNNB and Vice President – Special Projects
Ruhail Amin Sep 25, 2026 9:26 AM
From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a strategic content asset
Kanchan Srivastava Sep 25, 2026 9:26 AM
This festive season, BARC uncertainty, digital-first spending and scarce premium inventory are giving OOH a bigger role in the festive advertising mix
Sandhi Sarun Sep 25, 2026 9:15 AM
Paramount has said it intends to utilize net proceeds, along with cash on hand and equity financing to finance purchase price for the acquisition and repayment of existing debt
Several major broadcasters, however, have opposed TRAI bringing FAST and ALTD under telecom-style authorisation
Imran Fazal Sep 25, 2026 8:58 AM
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands can also track ROI from creator campaigns
Shalinee Mishra Sep 25, 2026 8:42 AM