e4m Prime Time Awards on Sept 30: A celebration of creativity, innovation and excellence

The awards celebrate creative and innovative advertising, marketing & content campaigns in the television domain

by e4m Desk
Published: Sep 25, 2026 4:53 PM | 2 min read

The 12th edition of the e4m Prime Time Awards (PTA) will take place in Mumbai on September 30, celebrating excellence in television advertising.
The awards recognize impactful campaigns and creative storytelling, bringing together advertising agencies, media planners, and brand marketers.
This year's event introduces new categories across marketing, entertainment, and talent segments, reflecting changes in the media landscape.
The jury, led by Arun Narayan and Dr. Annurag Batra, comprises industry leaders and experts who evaluated entries across 6 main categories and 95 subcategories.

The much-awaited e4m Prime Time Awards (PTA) is back! The 12^th edition of the awards will be held in Mumbai on September 30. The awards aim to honour creative brilliance and celebrate the finest in television advertising, bringing together leading advertising agencies, media planners, and brand marketers under one roof. Over the years, the awards have emerged as a key platform recognising impactful campaigns, impactful storytelling and creative brilliance across the television ecosystem.

e4m Prime Time Awards aim to honour creativity and innovation across television campaigns that not only capture audience attention but also drive real impact for brands. The platform gives opportunity to showcase the best work where agencies, brands, production houses and individuals are awarded for their best works across a wide range of categories.

This year’s edition introduces several new categories across marketing, entertainment and talent segments, reflecting the evolving media and content landscape

The categories of e4m Prime Time Awards span a wide range reflecting the evolving dynamics of TV advertising in a rapidly changing media landscape. The winners of the dazzling awards night have been decided across 6 main categories which are divided into 95 sub categories. This year, the Jury Chair was Arun Narayan, CEO, Jewellery, Titan Company Ltd while the Co-Jury Chair was Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and exchange4media. The other jury members included some of the top industry leaders, business heads and experts who bring together a wealth of experience from diverse fields.