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Following a competitive multi-agency pitch, WPP will build an AI-powered content engine producing over 35,000 assets annually for Nestlé’s brands
At the fourth edition of the summit, industry leaders are set to unpack the sector’s biggest shifts and explore the forces reshaping it
As AI content floods the open web, there is worry about a growing disparity between production and audience attention, and whether anyone is willing to consume?
For Tata Play and Sun Direct, a CTV proposition could integrate linear TV, OTT and other internet-based entertainment into a more unified viewing experience
He brings over 18 years of experience across investment, scale-up and transformation
As India’s creator pool crosses 4 million, agencies are exploring exclusive rosters, long-term contracts, creator-agnostic models and technology-led marketplaces to secure talent
Shalinee Mishra 41 minutes ago