Pooja Menon awarded at Truecaller Ads Pitch BFSI Marketer Awards 2026

Pooja Menon serves as the Head - Marketing at Aditya Birla Health Insurance

by e4m Desk
Published: Sep 23, 2026 6:27 PM | 2 min read

Pooja Menon, Head of Marketing at Aditya Birla Health Insurance, received recognition at the Truecaller Ads Pitch BFSI Marketer Awards 2026 for her contributions to marketing in the banking, financial services, and insurance sector.
The award honors marketers demonstrating vision, innovation, and impact, highlighting Menon's role in enhancing customer connections and brand strength in a competitive landscape.
Menon leads a team focused on positioning health insurance as a means of health empowerment, integrating customer segmentation, digital marketing, and cross-functional strategies.
Prior to her current role, she managed marketing strategy and communications at ASUS India, overseeing various marketing initiatives and partner co-marketing programs.

Pooja Menon, Head - Marketing at Aditya Birla Health Insurance, has been recognised at the Truecaller Ads Pitch BFSI Marketer Awards 2026, celebrating her contribution to marketing and brand-building in the banking, financial services and insurance (BFSI) sector. The award recognises marketers who have demonstrated strong vision, innovation and impact through their work.

Menon’s recognition highlights her role in driving marketing initiatives for Aditya Birla Health Insurance, with a focus on building meaningful customer connections and strengthening the brand in a competitive insurance landscape. The honour also reflects the growing importance of innovative and customer-focused marketing in the BFSI industry.

Pooja heads Marketing at Aditya Birla Health Insurance, where she is building the function into a growth engine. Her work sits at the intersection of brand, customer obsession, and business: turning an industry-leading health-first proposition into propositions customers actually act on, and into measurable business outcomes. She leads a dynamic team that has driven the brand’s positioning around ‘health insurance providing health empowerment’ and not just sickness funding, shaping how customers, partners and employees understand what the brand stands for. Her remit spans the full arc: customer segmentation and value propositions, communications governance across a complex martech stack, flagship thought leadership, customer advocacy, digital and social media first marketing, and cross-functional strategy work that pulls data, digital, product, technology, and operations into the same room.

Truecaller Ads Pitch BFSI Marketer Awards 2026 honours leaders driving marketing impact.

She previously led Marketing Strategy, Brand and Communications at ASUS India, with responsibility for end-to-end marketing vision and execution. The role encompassed strategic planning, new product launches, integrated offline and digital marketing, e-commerce growth, and comprehensive channel partner enablement. She also drove partner co-marketing initiatives and managed funding programs to strengthen channel performance and market impact.

The Truecaller Ads Pitch BFSI Marketer Awards 2026 brought together leading marketing professionals from across the BFSI ecosystem and celebrated individuals who are shaping the industry through their ideas, strategies and execution.