Expert panel to discuss the new rules of customer engagement at Pitch BFSI Summit 2026

Customer attention has become one of the biggest challenges for BFSI brands as consumers explore new digital environments in financial services. At the Pitch BFSI Summit 2026 on September 23, a panel discussion will examine the new rules of customer engagement, with industry experts discussing the rising cost of customer acquisition, the growing fragmentation of attention across digital platforms and more.

With performance marketing becoming harder to scale, BFSI brands are looking at new ways to reach consumers while managing rising competition, changing algorithms and increasing media costs. Driving the theme 'Who Owns Customer Attention in BFSI? The New Rules of Engagement’, the panellists will discuss the balance between data and creativity in driving meaningful engagement and will also look at the growing importance of first-party data and privacy-led targeting as brands seek to build more relevant consumer connections.

The panellists include Elizabeth Venkataraman, Executive Director-Marketing, Shriram Finance; Sapna Desai, CMO, ManipalCigna Health Insurance; Kaushik Chakraborty, Head of Marketing & Corp Comm, Tata Capital; Amrit Juneja, Head – Growth Marketing, IndusInd Bank; Arti Arora, Senior Vice President , Bajaj Capital Limited; Himanshu Mody, Head, DEPT India; Premal Kotecha, Head of Performance & Expansion, LinkedIn Marketing Solutions. The panel will be moderated by Vishal Chinchankar, Former - CEO, Madison Digital.

Expert panel to share key insights on AI, trust & transparency at Pitch BFSI Summit 2026.

Short-form content has changed the way brands compete for attention. From reels and short videos to creator-led content, BFSI marketers are exploring formats that can make financial products easier to understand and more engaging. The panel will discuss how financial brands can build long-term relevance instead of relying only on algorithmic visibility and short-term performance metrics and how brands can use content and storytelling to own customer attention while building sustained engagement and trust.