customer-engagement-strategies

Banks double down on lifestyle ecosystems as traditional rewards lose sheen

Banks Shift Focus to Lifestyle Rewards to Attract Younger Consumers?blur=25

Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z

Sunidhi Vijay Aug 5, 2026 9:07 AM

Shruti Shukla joins McDonald’s India as Head of Strategy & Insights

Shruti Shukla Takes the Helm as Head of Strategy at McDonald's India?blur=25

Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years

e4m Staff Jun 16, 2026 3:19 PM

From Rewards To Relationships: The new age of loyalty programmes

The Evolution of Loyalty Programs: From Rewards to Relationships?blur=25

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM