Industry leaders to decode new brand-consumer relationship at Pitch BFSI Summit 2026

As India’s financial landscape changes, the way consumers choose and engage with BFSI brands is also evolving. At the Pitch BFSI Summit 2026 on September 23, a key panel discussion will explore the changing relationship between financial brands and consumers, with a focus on how trust is being built in this digital era. The discussion will look at how younger consumers, especially Gen Z, discover financial products and services and what influences their decisions.

Driving the topic ‘‘Who Does India Trust with Their Money? The New Brand-Consumer Relationship’, the panellists will share key insights on a wide range of topics like how Gen Z discovers financial brands differently, the rise of creators, communities & finfluencers, why trust is shifting from institutions to ecosystems, regional storytelling & vernacular trust-building, how Connected TV is bridging performance marketing and brand storytelling for BFSI and more.

The panel will also examine whether trust is moving beyond traditional financial institutions towards wider ecosystems and how BFSI brands can use creators, vernacular storytelling and regional voices to build stronger connections with consumers. The conversation will also focus on changing financial behaviour, particularly among women and younger consumers. It will also explore whether traditional brand loyalty still holds relevance in a market where consumers have more choices and access to information than ever before.

Expert panel to share key insights on AI, trust & transparency at Pitch BFSI Summit 2026.

The panellists include Shekhar Saurabh, Head of Marketing, Tata AIG General Insurance; Aparna Kulkarni, Senior Vice President & Head - Brand & Investor Education, DSP Mutual Fund; Argho Bhattacharya, Head of Marketing, PayU; Nitin Khanna, Chief Marketing Officer, Acko; Zameer Kocchar, Chief Marketing Officer, Angel One; Russhabh R Thakkar, Founder and CEO, Frodoh and Fabian Trevor Cowan, Director Connect Digital, Connect Network. The panel will be moderated by Darshana Shah, Brand and CX Strategist and Founder, Darshana Shah Consulting and the Darshana Shah Show.

Another key area of discussion will be the role of Connected TV (CTV) in building trust for BFSI brands. As consumers spend more time across multiple screens, CTV is emerging as a platform that can combine the scale of television with the targeting capabilities of digital media. The panel will examine how BFSI marketers can use CTV to bridge performance marketing with brand storytelling and create meaningful, credible connections with consumers.