consumer-engagement-strategies

Marketers say instinct still wins the breakthrough, even in the age of AI

Marketers Emphasize Human Intuition Over AI in Creative Decisions?blur=25

At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition

e4m Staff Jul 27, 2026 8:22 AM

Why influencer marketing remains a challenge despite rising brand investments

Why influencer marketing remains a challenge despite rising brand investments?blur=25

As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions

Shalinee Mishra Jul 13, 2026 9:27 AM

Allied Blenders & Distillers appoints Ramita Chaudhuri as Marketing Director

Ramita Chaudhuri Joins Allied Blenders & Distillers as Marketing Director?blur=25

Chaudhuri brings more than 26 years of experience

e4m Staff Jul 10, 2026 3:56 PM

From Reach to Relationships: How brands are embracing consent-driven marketing

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

As consumers discover products elsewhere, brands redefine the purpose of owned websites

Brands Shift Focus of Websites from Sales to Consumer Engagement?blur=25

Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data

Sunidhi Vijay Jul 6, 2026 9:07 AM

Has mobile become the primary digital marketing interface?

Is Mobile Now the Core of Digital Marketing Strategy??blur=25

Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

Shantanu David Jun 24, 2026 9:25 AM

Hindustan Times and Mother Dairy Go-Low turn the front page into a mirror

Hindustan Times and Mother Dairy Launch Interactive Ice Cream Campaign?blur=25

Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations

NATIVE CONTENT Jun 23, 2026 1:08 PM

Priyanka Arora appointed Chief Marketing Officer at The Plan Beyond

Priyanka Arora Takes Charge as CMO at The Plan Beyond?blur=25

Prior to joining The Plan Beyond, Priyanka Arora served as Vice President at Axis Max Life Insurance

e4m Staff Jun 21, 2026 8:55 PM

Industry entering a new phase where attention alone is no longer enough: Mayura Nayak

Mayura Nayak Highlights Shift in Advertising Focus at CTV Conference?blur=25

At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement

e4m Staff Jun 15, 2026 1:39 PM