The streaming giant will offer a lower-priced service with ads this year

exchange4media Staff Jul 14, 2022 8:34 AM


InMobi will be responsible for enterprise and strategic sales, account management, marketing, finance, collection, and billing in 73 countries, including India

exchange4media Staff Jun 7, 2022 12:13 PM

Microsoft CEO?blur=25

With an additional commitment of $76 mn in fundraising over the next 12 months, MLC plans to deploy more than $120 mn to launch the first-ever US T20 cricket league

exchange4media Staff May 21, 2022 8:25 AM

Amrita Thapar?blur=25

Before this, Thapar was India Communications Lead at Amazon Web Services

exchange4media Staff Apr 14, 2022 8:39 AM


Aditya Varadarajan, Head, Account Management, Microsoft Advertising, InMobi, writes about how brands can achieve long-lasting impact across the marketing funnel with search advertising

exchange4media Staff Mar 29, 2022 8:31 AM

Microsoft Logo?blur=25

The acquisition is expected to accelerate the growth in Microsoft’s gaming business across mobile, PC, console & cloud and will provide building blocks for the metaverse

exchange4media Staff Jan 22, 2022 8:31 AM

Taboola ?blur=25

The partnership will allow the ad tech company to extend its existing and growing 14,000 advertiser base to other supply types such as display advertising inventory, social networks and others

exchange4media Staff Dec 22, 2021 3:55 PM


The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers

exchange4media Staff Dec 22, 2021 9:09 AM


Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem

Kanika Mittal & Hitu Chawla Dec 1, 2021 1:34 PM


Overall value of table has increased 15% compared to 2020, the biggest growth rate in the past 22 years of Interbrand's Best Global Brands Report

exchange4media Staff Nov 17, 2021 1:35 PM


Advertising promotional expenses shot up by 35% to Rs 316.7 crore from Rs 234 crore

exchange4media Staff Oct 20, 2021 8:32 AM

Prerna Korla?blur=25

Prior to this, Korla was associated with Uber as Consumer Communications Lead

exchange4media Staff Sep 21, 2021 12:15 PM

Snap Inc?blur=25

Prior to this, Beauchere has spent over 20 years at Microsoft leading the company’s commitment to safer, more trusted online experiences for people of all ages and technical abilities

exchange4media Staff Sep 15, 2021 4:03 PM

pitch brandtalk?blur=25

Anand Bhadkamkar, CEO, Dentsu India discussed the future of search marketing with Rohit Dosi, Director - Microsoft Advertising, InMobi, at Pitch BrandTalk Summit on Friday

exchange4media Staff Jul 31, 2021 8:30 AM

satya nadella?blur=25

For the first time in two decades, the Microsoft CEO will also serve as its chairman

exchange4media Staff Jun 17, 2021 1:17 PM

Carolyn Everson?blur=25

Prior to Facebook, Everson was the Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing teams

exchange4media Staff Jun 11, 2021 3:42 PM


From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid

Nafisa Shaheen May 10, 2021 8:56 AM