Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts

Medha Jha Feb 23, 2023 3:12 PM


AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard

Kanchan Srivastava Feb 8, 2023 8:12 AM

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Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M copywriters need to worry about the much talked-about ChatGPT

Kanchan Srivastava Feb 6, 2023 9:02 AM


Google contended that the lawsuit by the US DoJ would reverse years of innovation and harm the broader ad sector

exchange4media Staff Jan 25, 2023 7:57 AM


As per reports, Microsoft CEO Satya Nadella has termed the partnership with OpenAI a 'shared ambition'

exchange4media Staff Jan 24, 2023 8:29 AM


The Satya Nadella-led tech company has reportedly informed its engineering division about the move

exchange4media Staff Jan 18, 2023 12:56 PM


Microsoft is seemingly readying itself to take on Google in Large Language Model (LLM) chatbots space, observers say

Kanchan Srivastava Jan 17, 2023 2:38 PM

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Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts

Kanchan Srivastava Oct 31, 2022 9:15 AM


The streaming giant will offer a lower-priced service with ads this year

exchange4media Staff Jul 14, 2022 8:34 AM


InMobi will be responsible for enterprise and strategic sales, account management, marketing, finance, collection, and billing in 73 countries, including India

exchange4media Staff Jun 7, 2022 12:13 PM

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With an additional commitment of $76 mn in fundraising over the next 12 months, MLC plans to deploy more than $120 mn to launch the first-ever US T20 cricket league

exchange4media Staff May 21, 2022 8:25 AM

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Before this, Thapar was India Communications Lead at Amazon Web Services

exchange4media Staff Apr 14, 2022 8:39 AM


Aditya Varadarajan, Head, Account Management, Microsoft Advertising, InMobi, writes about how brands can achieve long-lasting impact across the marketing funnel with search advertising

exchange4media Staff Mar 29, 2022 8:31 AM

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The acquisition is expected to accelerate the growth in Microsoft’s gaming business across mobile, PC, console & cloud and will provide building blocks for the metaverse

exchange4media Staff Jan 22, 2022 8:31 AM

Taboola ?blur=25

The partnership will allow the ad tech company to extend its existing and growing 14,000 advertiser base to other supply types such as display advertising inventory, social networks and others

exchange4media Staff Dec 22, 2021 3:55 PM


The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers

exchange4media Staff Dec 22, 2021 9:09 AM


Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem

Kanika Mittal & Hitu Chawla Dec 1, 2021 1:34 PM