Shalini Pillai named CMO at Pine Labs

Prior to joining Pine Labs, Shalini Pillai was the Marketing Director – India and South Asia at Microsoft

e4m by e4m Staff
Published: Feb 23, 2026 12:07 PM  | 1 min read
Shalini Pillai appointed as Chief Marketing Officer at Pine Labs
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Pine Labs has named Shalini Pillai as its Chief Marketing Officer (CMO). She will be responsible for leading global marketing, product marketing, communications and brand strategy for the company.

Before joining Pine Labs, Pillai served as Marketing Director – India and South Asia at Microsoft.

She has more than a decade of experience at Microsoft and Google, in addition to her entrepreneurial background.

Bringing close to two decades of experience in technology and market strategy, she will oversee Pine Labs’ marketing and growth worldwide.

Speaking on the appointment, B Amrish Rau, CEO of Pine Labs, said: “Shalini brings deep technology-led marketing experience across both B2C and B2B global big techs. Her long tenures in scaling digital products, building data-driven growth engines, and driving integrated brand and product marketing give her a full-stack perspective. This positions her strongly to lead the next phase of marketing transformation and growth for the Pine Labs group.”

Shalini Pillai, CMO, Pine Labs, shared: “The next era of fintech is defined by integrated infrastructure that powers global commerce. Sitting at the intersection of merchant relationships and sovereign-scale technology, Pine Labs provides the unified engine turning consumer intent into immediate execution. I am eager to drive our integrated market strategy, scaling Pine Labs’ footprint to deliver compounding commercial value on a global scale.”

Published On: Feb 23, 2026 12:07 PM