Ally Doubé promoted to Asia Pacific Marketing Director at Uber
Ally has been with Uber for over five years
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Published: Feb 23, 2026 8:44 AM | 2 min read
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Uber has named Ally Doubé as Asia Pacific Marketing Director. She has been with Uber for over five years and has held several senior roles.
Ally has served as APAC Head of Brand Strategy for Uber and Uber Eats, then as APAC Head of Brand Marketing, and most recently as Head of Marketing for Japan and South Korea.
Ally has taken on her new role and will continue to manage marketing in Japan until a successor is named. In her new role, she will oversee Uber’s marketing across mobility, delivery and membership in Australia and New Zealand, India, Japan, Hong Kong, Taiwan, South Korea, Sri Lanka and Bangladesh.
Lucinda Barlow, Senior Director, Head of International Marketing at Uber, said: “Ally brings a powerful combination of strategic acumen and courageous leadership that galvanises teams, propels brands, and drives extraordinary growth. Under her leadership, Uber Eats has become a household favourite in Japan, Uber Japan was awarded Campaign Asia’s 2025 Brand of the Year and Partnership of the Year, with Ally recognised as Marketer of the Year. I’m excited to see her bring that energy and sharp thinking to APAC and our global team.”
Ally Doubé, APAC Marketing Director at Uber, said: “APAC has always been one of Uber’s most creative and fast-moving regions. I’m excited to keep pushing what’s possible here and turn that momentum into the next chapter of growth across Rides and Delivery.”
Before joining Uber in 2020, Ally held senior roles in strategic innovation and brand strategy at internationally recognised organisations, including Austrade and Campbell Arnott’s.
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