According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff 2 days ago

India will be the first country for Uber Eats globally to have appointed a brand ambassador.

exchange4media Staff 23-November-2018

Gupta, Head of Marketing, Uber spoke about why 'Mobile First' approach is the way to go

exchange4media Staff 01-November-2018

Considered as one of the sharpest marketing minds in the country, Sanjay Gupta was recognised as India’s ‘Top 40 Under 40 Hottest Business Leaders’ in 2015

exchange4media Staff 03-October-2018

Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping experts, governments and the maritime community to map the entire ocean floor in support of the UN’s Sustainable Development Goal #14

exchange4media Staff 25-September-2018

The account will operate out of the agency’s Bengaluru office

exchange4media Staff 17-September-2018

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

exchange4media Staff 17-September-2018

The change of name to Burda Media India Private Limited will roll out across the company’s media platforms and channels

exchange4media Staff 30-August-2018

The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff 22-August-2018

Uber ad with cricketer Virat Kohli fetched the lion's share of views, while Kit Kat's tech meets destination experiment also worked well for the brand

exchange4media Staff 01-August-2018

Jain will now report directly to Uber's Chief Operating Officer, Barney Harford

exchange4media Staff 12-July-2018

Parameswaran joined Uber in January 2017 before which he was CEO of Den Networks

exchange4media Staff 20-June-2018

We list a few important stories that you may have missed in the week gone by

exchange4media Staff 16-June-2018

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Madhuwanti Saha 14-June-2018

At Endeavor, Saint John will be the Chief Marketing Officer

exchange4media Staff 12-June-2018

Set against Kohli's narrative, the Badhte Chalein commercial showcases four real-life inspired examples of riders

exchange4media Staff 11-June-2018

From Air India, Amul, HSBC, Bharat Matrimony, Uber, Symbiosis and Bikaji, the film features a hefty number of product placements

Misbaah Mansuri 06-June-2018

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha 12-March-2018

Uber India’s association with Virat Kohli will lay the foundation for a host of brand-led interventions in 2018

exchange4media Staff 09-March-2018

Will Dara Khosrowshahi's first visit to India help Uber regain market share?

Neeta Nair 23-February-2018