Prior to this, Barlow was Global Marketing Director at YouTube

exchange4media Staff Oct 9, 2019 12:29 PM

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated

exchange4media Staff Oct 4, 2019 4:55 PM

Times Prime members can now avail savings worth Rs 7,800 on cab bookings on Uber

exchange4media Staff Sep 30, 2019 5:45 PM

The two-month-long campaign will cover print, radio, digital, social and other channels in five different languages across India

exchange4media Staff Sep 29, 2019 10:00 AM

Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too

Shreshtha Verma Sep 6, 2019 8:45 AM

Currently Vice President, Global Hardware Marketing at Google, Ranese joins Uber next month

exchange4media Staff Aug 14, 2019 8:25 AM

Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza  

Dolly Mahayan Jul 16, 2019 8:32 AM

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event

Nafisa Shaheen Jul 5, 2019 8:57 AM

He will be reporting to Manisha Lath Gupta, Marketing Director for India and South Asia

exchange4media Staff Jun 24, 2019 5:23 PM

The campaign aims to raise awareness about the perils of congestion and pollution in cities, and talks about the need to build parks

exchange4media Staff Jun 22, 2019 10:18 AM

According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact

Anjali Thakur Jun 11, 2019 8:15 AM

The decision has been taken by CEO Dara Khosrowshahi as he wants to be more directly involved in the company’s day-to-day operations

exchange4media Staff Jun 10, 2019 10:34 AM

Prior to joining ByteDance, Shenoy was working as Communications Lead at Uber Eats- India & South Asia.

Ruhail Amin May 28, 2019 8:58 AM

Manisha Lath Gupta, Head of Marketing, Uber India and South Asia, talks about the latest campaign, roping Virat Kohli as brand ambassador and more

Anjali Thakur & Priyaankaa Mathur May 25, 2019 9:03 AM

The campaign includes anthem ‘Way-O, Way-O’, which has been sung by artists from five participating countries

exchange4media Staff May 20, 2019 3:04 PM

The brand plans to open 40 standalone outlets nationally within the next 3 years

exchange4media Staff May 2, 2019 6:54 PM

The report also highlights trends of ordering idli on Uber Eats

exchange4media Staff Mar 28, 2019 6:35 PM

Gupta will oversee marketing initiatives for Rides and Eats Business for India and South Asia

exchange4media Staff Mar 5, 2019 3:59 PM

Ahead of Women’s day, Forbes India list features strong women who are activists, architects, sportspersons, technology leaders, lawyers, and entrepreneurs

exchange4media Staff Mar 1, 2019 1:56 PM