Uber Advertising strikes partnership with Omnicom Media Group, AU
The partnership brings Uber’s advertising inventory directly into Omnicom Media Group's Omni open operating system
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Published: Jun 5, 2025 12:58 PM | 1 min read
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Omnicom Media Group, AU and Uber Advertising have entered into a landmark partnership that brings Uber’s advertising inventory directly into Omnicom Media Group's Omni open operating system. OMG AU share the news of the collaboration through a LinkedIn post.
As per media reports, Marelle Salib, Chief Media Partnerships Officer, OMG and Michael Levine, Head of Uber Advertising ANZ, stated that the partnership will foster the way media connects with audiences in high-attention, high-impact moments.
“By leveraging this powerful integration, brands can benefit from closed-loop performance analysis and a strong focus on driving business metrics as opposed to media metric optimisation," Marelle said.
Michael added, "[The partnership is] a first in Australia, and it means brands can tap into high-attention formats as part of a much more connected, strategic approach."
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