Bhuvan Bam at 32: From YouTuber to mainstream entertainment star

Bhuvan Avnindra Shankar Bam, popularly known as Bhuvan Bam, turned 32 on 22 January. Born in 1994 in Vadodara, Gujarat, he later moved to Delhi. Bam is among the earliest Indian creators to transition from short-form online comedy to long-format digital and mainstream entertainment.

Bam began his career on YouTube with BB Ki Vines, a channel featuring short comedy sketches centred on fictional characters inspired by everyday life. Initially recorded using basic equipment, the videos gained popularity for their relatability and humour. Over time, BB Ki Vines evolved beyond short clips, growing into a structured content platform under BBKV Productions.

Bam’s shift to long-format storytelling began with the web series Dhindora, which marked his transition from sketch-based content to scripted narratives. This was followed by his OTT debut with Taaza Khabar, released on Disney+ Hotstar in 2023, which returned for a second season in 2024. During the same period, he appeared in Rafta Rafta on Amazon miniTV and provided voice commentary for Takeshi’s Castle on Prime Video. In 2024, he was also involved in the promotion of Deadpool & Wolverine on Hotstar.

Read On: Dhindhora has expanded my follower base to up to 62 year olds: Bhuvan Bam

Last year, Bam marked ten years as a content creator on BB Ki Vines. Reflecting on the milestone, he said the platform had grown beyond his personal ownership to become a shared space for the audiences who had followed his journey over the years.

In a recent development, Bam confirmed his entry into Hindi cinema by sharing a partial image of a contract from Dharma Productions on social media. The post, captioned “Sapne dekho doston, poore ho jaate hai,” hinted at his involvement in the film Kuku Ki Kundali, marking his first confirmed Bollywood project.

Alongside his entertainment projects, Bam has remained active in advertising. His recent campaigns prominently feature his own sexual wellness brand, Peppy, in which he appears in humour-based skits addressing conversations around self-care and male wellness. He has also collaborated with brands such as Lenskart, iQOO, Pizza Hut and The Man Company. Several of these campaigns explore themes related to evolving perceptions of masculinity and modern lifestyle choices.

Read On: Bhuvan Bam brings signature humour to 'podcast' with Peppy products

Bam was also in the news recently after the Delhi High Court issued an order restraining the unauthorised use of his name, image, voice and likeness online. The Court directed the removal of content circulating without his consent, extending the order to both identified and unidentified parties involved in the alleged misuse.

According to the suit, this included merchandise sales and promotional material created for commercial gain. Bam contended that these actions infringed his personality rights, as well as the trademarks and copyrights held by him and his company, BB Ki Vines.

With over 26.6 million YouTube subscribers and a substantial following across social media, Bam is one of the most followed digital creators in India.

Outside of work, the creator recently shared that he had completed a 25-kilometre bicycle ride, offering a glimpse into his personal routine. He has also produced original songs and music videos (e.g., Sang Hoon Tere and Heer Ranjha).