Shekhar Sharma joins Hashtag Orange as Senior Partner-Growth

Hashtag Orange has strengthened its leadership team by appointing Shekhar Sharma as Senior Partner – Growth.

With over three decades of experience, Shekhar brings deep expertise in media strategy, digital transformation, programmatic advertising, advertising technology (AdTech), and integrated growth solutions.

Prior to WPP, Shekhar has held leadership positions at The Times of India and India Today.

“The depth of Shekhar’s experience is exactly what makes this move significant. Shekhar is not a routine senior hire, he is one of the more recognised names in Indian media leadership, with a track record of managing large-scale investments for global and Indian conglomerates alike. His understanding of evolving consumer behaviour, digital ecosystems, and emerging opportunities aligns strongly with our vision of building future-ready marketing solutions. At Hashtag Orange, he joins at a pivotal moment as we scale our footprint across premium brands in beauty, fashion, food, lifestyle, and D2C,” said Mukesh Vij, Founder, Hashtag Orange.

Speaking on his move, Shekhar Sharma Senior Partner-Growth at Hashtag Orange said, "Hashtag Orange's entrepreneurial mindset and AI-integrated approach are what drew me to this opportunity. India is poised to become one of the world's most dynamic markets for Connected TV and digital advertising, creating significant opportunities for brands to reimagine how they engage with consumers. I look forward to contributing to Hashtag Orange's next phase of growth by helping brands harness the power of digital transformation, programmatic advertising, influencer ecosystems, and connected experiences to drive measurable business outcomes.”