Hybrid appoints Ketan Deorankar as Director – Growth

He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships

e4m by e4m Staff
Published: Jul 14, 2026 1:12 PM  | 1 min read
Ketan Deorankar Joins Hybrid as Director of Growth for INSEA
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  • Hybrid has appointed Ketan Deorankar as Director – Growth for INSEA, enhancing its regional leadership team.
  • Deorankar has over a decade of experience in performance marketing and media planning, having previously worked with BMW India and Royal Enfield.
  • His background includes roles in various sectors such as BFSI, FMCG, and hospitality, with experience at agencies like IPG Media Brands and Ogilvy.
  • CEO Shreyas Sathe emphasized the importance of Deorankar's expertise in scaling multi-market campaigns as Hybrid aims for growth in India and Southeast Asia.

Hybrid today announced that Ketan Deorankar has joined the company as Director – Growth, INSEA, as part of its continued investment in strengthening its regional leadership team.

Deorankar brings over a decade of experience in performance marketing, media planning and large-scale campaign execution. He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships, and led global paid media for Royal Enfield across international markets. Earlier in his career, he worked across BFSI, FMCG, hospitality, travel and B2B categories in agency and client-side roles, including stints at IPG Media Brands and Ogilvy, according to a press release.

Commenting on the appointment, Shreyas Sathe, CEO & Managing Director, Hybrid INSEA, said, “Growth talent with real depth in performance marketing and analytics is hard to find, and Ketan brings both. As we scale our footprint across India and Southeast Asia, having someone who understands large, multi-market campaigns from both the brand and agency side strengthens how we serve our clients. We're glad to have him on the team.”

With a strong regional leadership team and a clear long-term vision, Hybrid remains focused on delivering measurable outcomes for its clients and agency partners as it continues its next phase of growth across India and Southeast Asia, the release mentioned.

 

Published On: Jul 14, 2026 1:12 PM