hybrid
In an exclusive conversation with e4m, Dish TV CEO Manoj Dobhal said the DTH industry must first stabilise amid subscriber losses and OTT competition before it can return to growth
Aditi Gupta Mar 24, 2026 9:41 AM
The discussion explored how predictive intelligence, dynamic creative, contextual relevance and performance optimisation are reshaping marketing strategies across sectors
e4m Staff Feb 17, 2026 5:45 PM
The expert panel will share key insights on the theme ‘The Algorithmic Edge: How Smart Brands are Winning Attention and Action’
While DTH players say they have seen better retention & ARPU in bundled hybrid content packs with the response being positive, some industry observers believe that the model is not financially viable
Aditi Gupta Dec 12, 2025 9:44 AM
Hybrid has redefined digital advertising through its AI-powered solutions
e4m Staff Oct 27, 2025 1:25 PM
The recognition is based entirely on what employees say about their workplace experience
The ad world is shifting as brands adopt hybrid formats that blend traditional and digital touchpoints, creating immersive stories that break norms and build deeper connections with their audiences
Aryendra Khan Sep 24, 2025 9:27 AM
The next-gen hybrid torch from Eveready is designed keeping in mind the consumer’s key need to never be out of light
e4m Staff Jul 19, 2025 9:09 AM
At the Bengaluru Konnect roundtable hosted by Hybrid in partnership with e4m, industry leaders offered a deep dive into how Hybrid’s AI-led solutions are helping brands cut through the noise
The exclusive roundtable will be held on May 28 in Bengaluru in the presence of Hybrid’s leadership team, industry experts along with brand leaders
e4m Desk May 27, 2025 12:50 PM
The Gurugram office will also act as the new corporate headquarters for the brand in India
e4m Staff Jun 17, 2024 3:43 PM
Gandharv Sachdeva, Country Head for India at Hybrid shares insights on the growth and adoption of TV Sync technology
Unplanned shoppers are inclined to shop closer to festivals, with 58% planning to shop around Dusshera and Diwali, says the report
exchange4media Staff Sep 1, 2023 11:19 AM
Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored
exchange4media Staff Nov 23, 2022 6:27 PM
A report by InMobi and Branch has been released as a marketers’ guide for this festive season
exchange4media Staff Oct 17, 2022 12:49 PM
In today’s edition of ‘Women Achievers 2022’ series, Jain, MD & CEO, PR Pundit, speaks about her achievements, contribution to the industry & how she encourages women workforce at the agency
Shrabasti Mallik Mar 1, 2022 8:37 AM
Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'
exchange4media Staff Feb 9, 2022 3:30 PM
At the e4m PR and Corp Comm 40 under 40 Summit, a panel of industry experts discussed the hybrid working model as the new norm and how young talents are contributing amid pandemic
exchange4media Staff Dec 16, 2021 8:58 AM
Yadav, Founding Partner, First Partners, discusses why it has become the need of the hour for companies to adapt to the hybrid model with workplaces starting to reopen
exchange4media Staff Nov 12, 2021 8:09 AM
‘Kam Se Kaam Banega’ build on the innate need of Indian consumers to expect maximum fuel efficiency without compromising on performance
exchange4media Staff Sep 21, 2021 12:58 PM
The agency aims to provide a whole range of services to help brands stand out in a heavily cluttered market
exchange4media Staff Aug 6, 2021 12:53 PM
The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear as well as OTT content
Javed Farooqui Nov 11, 2020 8:52 AM
The new normal of smartphone industry has set in with hybrid channel becoming a reality. The channel will grow complimenting online & offline strategy of brands
exchange4media Staff Oct 22, 2020 8:01 PM
It is an omni-channel campaign that will be aired on leading TV channels as well as online mediums like YouTube and OTT platforms
exchange4media Staff Sep 22, 2020 6:17 PM