e4m x Hybrid-Bengaluru Konnect: Exploring the game-changing potential of Hybrid solutions

In today's evolving digital ecosystem, AI is no longer just a buzzword but a business imperative. To explore this shift, exchange4media, in collaboration with Hybrid, is all set to host Bengaluru Konect, an exclusive roundtable on May 28 in Bengaluru that delves into the transformative impact of Hybrid’s AI-led solutions. The session will bring together top industry experts, marketers, and technology leaders from Bengaluru market to dissect how AI enhances performance metrics and reshapes how brands connect with consumers.

At the heart of the discussion will be Hybrid’s cutting-edge offerings that have been gaining attention for their ability to offer cookieless advertising solutions, drive ad personalisation, and boost campaign efficiency. The roundtable aims to uncover key learnings and strategic insights that showcase how AI is becoming a critical tool in achieving measurable outcomes.

The exclusive session will explore how Hybrid is  transforming the advertising ecosystem, right from contextual AI and computer vision-based targeting and real-time optimisation to non-standard ad formats that capture attention and drive consideration. The esteemed speakers will also explore the evolving expectations of consumers in an AI-first world and how brands can stay ahead of the curve by adopting smarter, AI-driven digital advertising strategies.

The key discussion points of the roundtable include decoding the challenges that brands face in the evolving digital advertising landscape, exploring how Hybrid’s AI-driven contextual advertising ensures precise targeting, brand safety, and contextual relevance, and exploring success stories from leading brands.

Let’s discover how to cut through the noise, enhance brand visibility, and drive measurable results in a digital-first world.

Speakers at the Bengaluru Konect:

• Shreyas Sathe, CEO, Hybrid INSEA
• Gandharv Sachdeva, Country Head, India, Hybrid
• Ashish Bajaj, Chief Marketing Officer, Narayana Health
• Sooraj Balakrishnan, Associate Director & Head of Marketing, Acer
• Priyabrata Padhi, Head of Marketing Operations, United Breweries
• Prabakaran Kandan, Lead - Digital Centre of Excellence - Marketing, Britannia Industries Limited
• Prasanth Naidu, Chief Marketing Officer, Moneyview
• Jayndra Katti, Head - Creative Services, Duroflex Group
• Pawandip Singh, Vice President - Marketing, Rapido
• Nitin Chandil, Ex-Marketing Head, Ola Electric
• Varun Oberoi, Head - Marketing, Nissin Foods
• Ritij Khurana, Associate Director - Brand Marketing, Xiaomi India
• Netravathi Balaram, Associate Vice President, Interactive Avenues (Moderator)