e4m-Hybrid roundtable on Feb 11: Experts to decode how smart brands are winning attention

The e4m-Hybrid custom roundtable on February 11 is set to bring together leading industry experts to decode how smart brands are successfully winning consumer attention. Driving the theme ‘The Algorithmic Edge: How Smart Brands are Winning Attention and Action’, the expert panel will discuss how brands are creating an impact and driving meaningful conversations in today’s evolving media landscape. The speakers will share key insights on how brands are harnessing AI, data and algorithm-driven media to cut through the clutter, stay relevant and turn attention into real action.

From predictive insights and dynamic creative to real-time context and performance optimisation, the discussion will explore how technology is helping brands make better decisions and drive meaningful growth. Some of the key highlights of the roundtable will be a detailed discussion on leveraging predictive insights to anticipate consumer needs and behaviours, using dynamic creative for personalised engagement at scale, harnessing real-time context to stay relevant in the moment, building sustainable growth strategies with data-led innovation and more.

Our speakers are:

• Gandharv Sachdeva, Session Chair, Country Head - India Hybrid
• Aditi Gupta Co-Session Chair, Assistant Editor, exchange4media
• Prashant Malkani, Director & Head of Client Marketing, VISA
• Shalini Kumar, Head Media, Kenvue
• Pushan Merchant, Associate Director Media, Kinnect
• Deepti Gera, GM - Brand, Creative & Content, TBZ The Original-Tribhuvan Das Bhimji Zaveri
• Rishikar Krishna, Vice President Corporate Marketing & Brand, Aditya Birla Group
• Harsh Raj Singh, AVP & Head Growth Marketing, Cityflo
• Ravi Srivastava, Category Head, Hershey India
• Priyam Kanchwala, Sr. Manager Integrated Media, Colgate-Palmolive (India) Limited
• Sayantani Das, Head Of Marketing, Jumboking
• Shilpi Dubey Pathak, General Manager - Brand & Head Digital Marketing, Mahindra Group
• Arpan Gupta, Lead - Marketing & D2C, Atomberg
• Janki Parikh, General Manager - Streax, Hygienic Research Institute (HRIPL)

Through insightful conversations and thought-provoking strategies, the roundtable will explore evolving consumer behaviours, the role of AI and innovation in brand building and strategies that help translate attention into measurable business outcomes. The exclusive roundtable with top voices from the industry aims to offer actionable insights for marketers looking to build stronger connections with audiences and drive growth.