e4m-Teads roundtable: Experts to decode how CTV is reshaping the media ecosystem

The exchange4media Group, in collaboration with Teads, is all set to host a custom roundtable on Friday, November 28, in Mumbai. This curated gathering aims to unite leading minds from the media, advertising, and digital ecosystem to share insights into how Connected TV (CTV) is reshaping the media landscape. With audience behaviour evolving in today’s digital era, the custom roundtable aims to discuss forward-looking perspectives and ideas on the growing influence and future potential of CTV under the theme ‘Navigating the digital tide: How CTV is reshaping media’.

Today, Connected TV (CTV) stands out as a game-changer, offering a level of reach and engagement that surpasses traditional television.  With this, CTV presents a prime opportunity for brands to connect with their target audiences in a more personalised and impactful manner. To explore this space further, industry leaders at the roundtable will engage in power-packed discussions around the evolving role of CTV.

This roundtable is a closed-door meeting that aims to explore how Connected TV is transforming the way brands engage with audiences. The speakers will discuss a wide range of topics like creative strategies in CTV, consistency across platforms, successful CTV campaigns, data integration in CTV, influencers and UGC in CTV, maximising video creative impact, personalisation in CTV, the latest trends and innovations in CTV advertising and more.

Here’s our line-up of speakers:

• Harish Bhagchandani-HDFC Bank
• Khushboo Somani-De Beers Group
• Prateek Gulati-Nivea India
• Samrat Ghosh- SBI General Insurance
• Sanchari Biswas - L’Oréal
• Sheetal Kasbekar - Torrent Pharma
• Shetanshu Dikshit - Pernod Ricard India
• Vineet Shah - Madison Media (Moderator)
• Riddhi Pimputkar - Teads (Moderator)

CTV advertising represents not just an evolution but a revolution in how brands engage with audiences, thus offering unparalleled opportunities for creativity, personalisation, and success. By integrating data-driven insights into CTV campaigns, brands can enhance targeting precision and effectiveness, optimising their advertising strategies for maximum impact.