connected-tv
FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history
e4m Staff Jun 12, 2026 5:45 PM
At e4m Connected TV Conference, Publicis Media’s South Asia CEO Lalatendu Das said CTV’s real opportunity lies in combining data, commerce and AI
e4m Staff Jun 12, 2026 9:20 AM
At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement
e4m Staff Jun 12, 2026 9:12 AM
From gaming hubs and retail media to IoT homes and creator studios, EY-Parthenon's Raghav Anand laid out why the television screen is rapidly becoming the most powerful commercial real estate in India
e4m Staff Jun 11, 2026 4:15 PM
During a fireside chat, Lalatendu Panda, Senior VP and Business Head, Quick Commerce, Reliance Retail will share latest trends, growing convergence of CTV & quick commerce and more
At the fourth edition of the conference, Ashwin Padmanabhan, COO, WPP Media, will share insights on the topic, 'The Budget Is Ready. But Where Do You Bet? A Leader's Unfiltered Take on CTV'
e4m Desk Jun 10, 2026 12:44 PM
At the fourth edition of the conference, the panellists will share key insights on the topic 'AI-Powered Live CTV & Programmatic: Where Scale, Precision & Predictive Growth Converge'
Raghav Anand, MD, Partner & Leader for Media & Entertainment at EY-Partheno, will share insights on the topic ‘The Living Room is Now a Performance Engine: Reinventing TV in the Age of CTV’
Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'
VN Chalasani will share key insights on the topic ‘The CEO Talk: Winning in Bharat: What It Really Takes to Build for India Beyond the Metros’
The 4th edition of the conference is set to take place in Mumbai on June 11
e4m Desk May 29, 2026 10:15 AM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself
Kanchan Srivastava May 15, 2026 8:57 AM
Priya Choudhary, Director, Business Solutions & Insights, Google India, speaks with Shripad Kulkarni on the non-linear consumer reshaping rules, why every comm. must earn its place with a clear job
Shripad Kulkarni May 14, 2026 9:07 AM
As Connected TV scales rapidly, marketers are shifting from chasing reach to rebuilding control in a fragmented, data-rich ecosystem, note industry observers
Anuja Jain Apr 24, 2026 9:09 AM
Non-skippable formats on CTV allow advertisers to drive brand building through immersive options; combination of reach and digital precision is a big pull, say industry heads
Anuja Jain Mar 31, 2026 8:52 AM
The solution integrates BARC’s linear television data with Nielsen’s digital measurement capabilities across connected TV, mobile and desktop
e4m Staff Mar 24, 2026 1:14 PM
Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content
e4m Staff Mar 12, 2026 3:42 PM
Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:19 PM
Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept pace
Shantanu David Jan 29, 2026 8:45 AM
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
Shantanu David Jan 19, 2026 9:08 AM
The appointments reflect a strategy to build a dedicated Connected TV ecosystem spanning product design, editorial experience, distribution & arevenue
e4m Staff Jan 15, 2026 10:39 AM
Industry projections suggest India will reach 60 million CTV households by early 2026, with viewers in top 15 cities consuming over 700 mn minutes of streamed content every day
Aditi Gupta Dec 15, 2025 9:10 AM
At e4m NewsNext Summit 2025, DS Group’s Rajeev Jain makes a compelling case for television, large screens, and the growing promise of Connected TV
e4m Staff Dec 13, 2025 5:46 PM
The report reveals advertisers plan to boost CTV investments by 55%, with shoppable ads and retail data shaping the future of outcome-driven campaigns
e4m Staff Dec 11, 2025 1:03 PM
The theme of the exclusive roundtable is ‘Navigating the digital tide: How CTV is reshaping media’
Connected TV is rapidly reshaping India’s viewing habits, prompting a rethink of traditional audience measurement systems to capture consumption across both linear and digital platforms
Aditi Gupta Oct 16, 2025 9:03 AM
Sam Pattison, MD - APAC at Teads, discusses the evolving Connected TV (CTV) landscape in India, the challenges of ROI measurement, and the role of full-funnel digital strategies
e4m Staff Aug 27, 2025 1:36 PM
Enterprise-focused initiative showcases how premium, full-screen CTV can power measurable B2B marketing success
e4m Staff Aug 20, 2025 12:34 PM
Driving this momentum is the rise of ad-supported and hybrid models, which are steadily expanding the reach of both CTV and OTT platforms
Aditi Gupta Aug 19, 2025 8:44 AM
Tarun Ummat, Teads India MD, speaks to e4m on how the nation's changing media landscape is redefining the way advertisers reach consumers
Chehneet Kaur and Anuja Jain Aug 14, 2025 11:05 AM
At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is transforming audience engagement, brand building, and campaign measurement
e4m Staff Aug 12, 2025 9:26 AM
The report shows that campaigns on connected TV drove an uplift of up to 8.5 per cent in purchase behaviour and 9.1 per cent in brand favourability among Gen Z audiences aged 18 to 24
NATIVE CONTENT Aug 1, 2025 9:31 AM
FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional e-commerce, say experts
Shantanu David Jun 26, 2025 9:02 AM
Shubha Pai, Head of Brand Solutions at Google India, delivered a session at the e4m Connected TV Conference on YouTube’s role in shaping the entertainment universe
e4m Staff Jun 19, 2025 2:32 PM
At the e4m Connected TV Conference, industry leaders explored how streaming platforms are transforming entertainment consumption, techcapabilities, targeting precision & emerging opportunities
e4m Staff Jun 17, 2025 12:25 PM
Once seen as a fringe addition, Connected TV (CTV) is fast becoming a core element of media planning for both mass and premium brands
e4m Staff Jun 14, 2025 8:29 AM
At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to becoming the strategic GPS that navigates the complex digital landscape
e4m Staff Jun 14, 2025 8:21 AM
At the e4m Connected TV Conference, marketers explored how CTV is driving top-funnel impact with sharper targeting and immersive storytelling, especially for premium and emerging audiences
e4m Staff Jun 12, 2025 2:06 PM
Sandeep Walunj, Executive Director and Group Chief Marketing Officer at MOFSL, broke down the importance of CTV in the brand-performance equation—particularly for BFSI marketers
e4m Staff Jun 12, 2025 10:33 AM
The e4m Connected TV Conference witnessed a power-packed session by Russhabh R Thakkar, Founder and CEO of Frodoh, on addressing complexities in digital advertising
e4m Staff Jun 12, 2025 10:05 AM
AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment base
e4m Staff Jun 12, 2025 9:59 AM
At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building and much more
e4m Staff Jun 12, 2025 9:32 AM
The conference will be followed by the e4m Play Streaming Media Awards 2025
CTV’s diverse, long-form, and studio-produced content offers a curated, brand-safe environment ideal for advertisers seeking scale with control, say experts
Shantanu David Jun 9, 2025 9:30 AM
At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines between traditional and digital media
The theme of the exclusive roundtable is ‘Navigating the Digital Tide: How CTV is Reshaping Media’
e4m Desk May 15, 2025 12:17 PM