WPP Media’s Ashwin Padmanabhan to share key insights at e4m Connected TV Conference

At the fourth edition of the conference, Ashwin Padmanabhan, COO, WPP Media, will share insights on the topic, 'The Budget Is Ready. But Where Do You Bet? A Leader's Unfiltered Take on CTV'

by e4m Desk
Published: Jun 10, 2026 12:44 PM | 2 min read

The fourth edition of the e4m Connected TV Conference will take place on June 11 in Mumbai, focusing on the evolving landscape of Connected TV (CTV) and television advertising.
Keynote speaker Ashwin Padmanabhan, COO of WPP Media, will discuss investment strategies in CTV, addressing how brands can prioritize their spending in this growing sector.
The conference aims to provide insights into audience behavior, content consumption trends, and effective advertising strategies in an increasingly fragmented media environment.
Attendees will gain valuable knowledge on maximizing impact through CTV, as industry leaders explore opportunities and future directions in television advertising.

The fourth edition of the e4m Connected TV (CTV) Conference will be held tomorrow, June 11, in Mumbai. With a stellar-line of speakers, the conference will bring together industry leaders, marketers, business heads under one roof to discuss the evolving CTV landscape and the future of television advertising.

One of the key sessions at the conference will feature Ashwin Padmanabhan, Chief Operating Officer, WPP Media. Padmanabhan will share key insights on the topic, 'The Budget Is Ready. But Where Do You Bet? A Leader's Unfiltered Take on CTV', offering a practical perspective on how brands and marketers are evaluating and prioritising investments in the fast-growing CTV space.

Padmanabhan is a leader who has navigated the complexities of allocating CTV investments across OTT platforms, YouTube, FAST channels, and interactive platforms. Drawing from his experience, he is expected to discuss how marketers can make informed decisions in an increasingly fragmented media environment while balancing reach, engagement, and business outcomes.

Industry leaders to decode the next phase of CTV at e4m Connected TV Conference.

The session is expected to explore the opportunities that CTV presents for advertisers and how brands can identify the right platforms and strategies to maximise impact. Attendees are set to gain valuable insights into the changing media landscape and the role CTV is playing in shaping modern advertising.

As Connected TV continues to attract greater attention from brands and agencies, this session is expected to provide a deeper understanding of audience behaviour, content consumption trends, and the future direction of advertising on the big screen.