e4m OOH Conference happening today: Focus on data, innovation & changing consumer trends

The much-anticipated eighth edition of e4m OOH Conference is happening today, April 22 in Mumbai, bringing together leading voices from the out-of-home (OOH) advertising ecosystem. The conference will also be attended by business leaders, thought-leaders and experts from the advertising, marketing and media world. The theme of the conference this year is ‘OOH Advertising at the Crossroads: From Visibility to Value’.

This edition will explore how creativity, data, infrastructure, and innovation are redefining OOH as a high-performance medium within today’s integrated media ecosystem. The agenda of the conference is power-packed with keynote sessions, panel discussions and fireside chats to decode key trends and growth strategies. The speakers at the conference will decode the next phase of OOH, as it continues to evolve with changing consumer behaviour, technological advancements, and data-driven strategies.

The key points of discussion at the conference will be how OOH is adapting to a dynamic advertising landscape, the emerging trends such as DOOH & pDOOH, OOH in the real estate marketing mix, the future of OOH in India, the challenges and opportunities and more.

Following the conference, the winners of the e4m Neons OOH Awards 2026 will be honoured. The awards celebrates creativity, innovation and excellence in outdoor advertising and media, bringing together the brightest minds in the OOH ecosystem- advertisers, agencies, and media owners who are shaping the future of the industry. The awards honour the craft, creativity and effectiveness that define extraordinary outdoor advertising. From traditional formats to cutting-edge digital innovations, it celebrates campaigns that go beyond visibility to create impact, emotion, a transformation in the real world.