e4m OOH Conference: Experts to decode how new infrastructure is redefining OOH in India

At the upcoming e4m OOH Conference 2026 on April 22, key voices from the out-of-home (OOH) advertising ecosystem will come together along with leaders from the marketing and business community. The conference aims to explore how OOH is evolving in response to changing consumer behaviour, data-led strategies and regional nuances. The eighth edition of the conference will be held in Mumbai.

At the conference, a panel discussion on the topic ‘Badalta Bharat: How New Infrastructure Is Redefining OOH in India’ will highlight how the country’s rapid infrastructure expansion is reshaping the out-of-home (OOH) advertising landscape.

The panellists include Ashish Morone, EVP & Head – Brand, Marketing Communications, HDFC Bank; Vikram Jeet Bhayana, Head of Marketing, Bajaj General Insurance; Alok Gupta, Director, Graphisads Limited and Niyati Nagda, GM- Marketing, Crompton Greaves Consumer Electricals. The panel will be moderated by Manas Mohan, Chief Data & Digital Officer, Laqshya Media Limited and CEO - Laqshya Digitalabs.

The speakers will discuss how the rise of metros, airports, and expressways is creating a strong new backbone for OOH, offering brands access to high-quality, high-footfall environments beyond traditional roadside hoardings. They will also explore why infrastructure-led OOH delivers better attention and recall and also decode the role of public–private partnerships in scaling premium OOH.

The panel will also shine light on the clear shift from conventional formats to captive, high-dwell spaces where audiences spend more time, leading to improved visibility and engagement. The discussion is set to underline that infrastructure-led OOH is not just about scale, but also about delivering meaningful consumer interactions in premium settings.