Sam Balsara to share key insights on the future of OOH in India at e4m OOH Conference
The eighth edition of the conference will be held on April 22 in Mumbai
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Published: Apr 17, 2026 1:04 PM | 1 min read
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The e4m OOH Conference 2026 is set to take place on April 22 in Mumbai in the presence of leading voices from the out-of-home (OOH) advertising industry for a day of discussions and insights. At the conference, Sam Balsara, Chairman of Madison World, will share key insights on the topic ‘The Future of OOH in India: Scale, Science & Storytelling’.
Balsara’s session is expected to focus on how data-driven strategies, creative storytelling and expanding media infrastructure are shaping the next phase of OOH advertising in the country. Industry leaders, marketers and professionals are expected to attend, making it a platform for networking and knowledge sharing.
The eighth edition of the conference will feature keynote sessions, panel discussions, and fireside chats aimed at decoding emerging trends, evolving formats and strategic frameworks that are redefining the OOH landscape in India.
e4m OOH Conference 2026 to chart the future of out-of-home advertising
The speakers at the conference are expected to share insights on how OOH is adapting to a dynamic advertising landscape, discuss emerging trends such as DOOH & pDOOH, OOH in the real estate marketing mix, the future of OOH in India, the challenges and opportunities and more.
Following the conference, the winners of the e4m Neons OOH Awards 2026 will be honoured for their innovation and excellence in outdoor advertising and media.
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