Industry experts say the New Tariff Order did bring some uncertainty, and that GECs are facing a threat from OTT platforms & FTA channels

exchange4media Staff Aug 9, 2019 8:02 AM

According to the original report, released in February 2019, Adex was forecast to grow by 16.4%, but the agency has revised it downwards to 13.4%

exchange4media Staff Aug 8, 2019 6:18 PM

This app launch was followed by an interactive panel discussion entitled ‘A Wholesome Work-Life Balance.’ 

exchange4media Staff Jul 8, 2019 2:20 PM

‘Delighted’ & ‘overwhelmed’ were the common reactions that came from the winners as they walked away with the honours bestowed on them at IDMA 2019

exchange4media Staff Jul 1, 2019 8:08 AM

Advertising stalwart and Madison World Chairman, Sam Balsara was the Chief Guest at the Pepper Awards held on May 17 in Kochi

Neethu Mohan May 20, 2019 9:40 AM

Popkon Creatives got 7 silvers and 9 bronzes, Mathrubhumi one gold, 4 silvers and 5 bronze metals & Malayala Manorama bagged one gold in the illustration campaign category

exchange4media Staff May 20, 2019 8:41 AM

Pepper Awards are the biggest awards given in the advertising field in South India and the second biggest in India

exchange4media Staff May 13, 2019 1:01 PM

The 2nd edition of ISA CEO Conference was held on March 18, 2019 at ITC Maratha in Mumbai with the theme ‘The Connectedness Paradox’.

exchange4media Staff Mar 19, 2019 2:46 PM

The agency will create media planning and buying strategy for all mass media including print, television and radio

exchange4media Staff Mar 8, 2019 12:08 PM

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff Feb 14, 2019 8:21 AM

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

Balsara opened up on the third leg of the Jiyo Parsi campaign, the creative strategy employed, whether advertising can really help save a community and more

Misbaah Mansuri Dec 21, 2018 8:04 AM

In just seven months of 2018, pitches estimated to be around Rs 4,000 crore have been called. These include big brands such as Vivo, Samsung, GSK, Mondelez, Lenovo+ Motorola.

Naziya Alvi Rahman Aug 29, 2018 9:00 AM

Tanya Computer Centre was established in 2006 as a Computer Training Centre dedicated exclusively to training visually impaired people of all ages in the use of computers

exchange4media Staff Aug 6, 2018 4:55 PM

The coveted award bestowed to Balsara is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole

exchange4media Staff Jul 28, 2018 9:58 AM

To be inducted into the IAA Hall of Fame in earlier years are Pradeep Guha, Ramesh Narayan, I Venkat, Bharat Patel and Srinivasan Swamy

exchange4media Staff Jul 9, 2018 12:15 PM

Leaders from Walmart, Philips Home Healthcare, Tata Chemicals on demonetisation, GST, AI and more

exchange4media Staff May 9, 2018 8:56 AM

Sorrel’s exit has received mixed reactions. While some have argued for a “festive farewell” others have termed his exit as an “unfortunate” development.

Ruhail Amin Apr 19, 2018 8:56 AM

The media veteran, who was the chairman of the jury that put together the list, was happy to see that many of the names from the list have gone on to occupy the mantle on other lists

exchange4media Staff Mar 23, 2018 8:51 AM

The list recognizes women across media who have not only done path-breaking work, but have also helped in redefining the dynamics in their respective fields

exchange4media Staff Mar 22, 2018 2:31 PM