Other industry veterans too gave the audience an insight into what made Subhas Ghosal an outstanding advertising man and a leader who the entire industry loved

exchange4media Staff Nov 12, 2019 10:39 AM

Uday Shankar, President, The Walt Disney Company, APAC & Chairman of Star & Disney India, will take the audience through his journey in the media and entertainment industry over the past three decades

exchange4media Staff Oct 30, 2019 11:05 AM

Industry experts say the New Tariff Order did bring some uncertainty, and that GECs are facing a threat from OTT platforms & FTA channels

exchange4media Staff Aug 9, 2019 8:02 AM

According to the original report, released in February 2019, Adex was forecast to grow by 16.4%, but the agency has revised it downwards to 13.4%

exchange4media Staff Aug 8, 2019 6:18 PM

This app launch was followed by an interactive panel discussion entitled ‘A Wholesome Work-Life Balance.’ 

exchange4media Staff Jul 8, 2019 2:20 PM

‘Delighted’ & ‘overwhelmed’ were the common reactions that came from the winners as they walked away with the honours bestowed on them at IDMA 2019

exchange4media Staff Jul 1, 2019 8:08 AM

Advertising stalwart and Madison World Chairman, Sam Balsara was the Chief Guest at the Pepper Awards held on May 17 in Kochi

Neethu Mohan May 20, 2019 9:40 AM

Popkon Creatives got 7 silvers and 9 bronzes, Mathrubhumi one gold, 4 silvers and 5 bronze metals & Malayala Manorama bagged one gold in the illustration campaign category

exchange4media Staff May 20, 2019 8:41 AM

Pepper Awards are the biggest awards given in the advertising field in South India and the second biggest in India

exchange4media Staff May 13, 2019 1:01 PM

The 2nd edition of ISA CEO Conference was held on March 18, 2019 at ITC Maratha in Mumbai with the theme ‘The Connectedness Paradox’.

exchange4media Staff Mar 19, 2019 2:46 PM

The agency will create media planning and buying strategy for all mass media including print, television and radio

exchange4media Staff Mar 8, 2019 12:08 PM

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff Feb 14, 2019 8:21 AM

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

Balsara opened up on the third leg of the Jiyo Parsi campaign, the creative strategy employed, whether advertising can really help save a community and more

Misbaah Mansuri Dec 21, 2018 8:04 AM

In just seven months of 2018, pitches estimated to be around Rs 4,000 crore have been called. These include big brands such as Vivo, Samsung, GSK, Mondelez, Lenovo+ Motorola.

Naziya Alvi Rahman Aug 29, 2018 9:00 AM

Tanya Computer Centre was established in 2006 as a Computer Training Centre dedicated exclusively to training visually impaired people of all ages in the use of computers

exchange4media Staff Aug 6, 2018 4:55 PM

The coveted award bestowed to Balsara is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole

exchange4media Staff Jul 28, 2018 9:58 AM

To be inducted into the IAA Hall of Fame in earlier years are Pradeep Guha, Ramesh Narayan, I Venkat, Bharat Patel and Srinivasan Swamy

exchange4media Staff Jul 9, 2018 12:15 PM

Leaders from Walmart, Philips Home Healthcare, Tata Chemicals on demonetisation, GST, AI and more

exchange4media Staff May 9, 2018 8:56 AM

Sorrel’s exit has received mixed reactions. While some have argued for a “festive farewell” others have termed his exit as an “unfortunate” development.

Ruhail Amin Apr 19, 2018 8:56 AM