Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff 3 days ago

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff 1 week ago

Balsara opened up on the third leg of the Jiyo Parsi campaign, the creative strategy employed, whether advertising can really help save a community and more

Misbaah Mansuri 21-December-2018

In just seven months of 2018, pitches estimated to be around Rs 4,000 crore have been called. These include big brands such as Vivo, Samsung, GSK, Mondelez, Lenovo+ Motorola.

Naziya Alvi Rahman 29-August-2018

Tanya Computer Centre was established in 2006 as a Computer Training Centre dedicated exclusively to training visually impaired people of all ages in the use of computers

exchange4media Staff 06-August-2018

The coveted award bestowed to Balsara is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole

exchange4media Staff 28-July-2018

To be inducted into the IAA Hall of Fame in earlier years are Pradeep Guha, Ramesh Narayan, I Venkat, Bharat Patel and Srinivasan Swamy

exchange4media Staff 09-July-2018

Leaders from Walmart, Philips Home Healthcare, Tata Chemicals on demonetisation, GST, AI and more

exchange4media Staff 09-May-2018

Sorrel’s exit has received mixed reactions. While some have argued for a “festive farewell” others have termed his exit as an “unfortunate” development.

Ruhail Amin 19-April-2018

Three days intense bidding for BCCI media rights for five years for domestic and international matches came to end on 5 April with Star India emerging as winner.

Naziya Alvi Rahman and Sonam Saini 06-April-2018

The media veteran, who was the chairman of the jury that put together the list, was happy to see that many of the names from the list have gone on to occupy the mantle on other lists

exchange4media Staff 23-March-2018

The list recognizes women across media who have not only done path-breaking work, but have also helped in redefining the dynamics in their respective fields

exchange4media Staff 22-March-2018

We list a few important stories that you may have missed in the week gone by

exchange4media Staff 24-February-2018

Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories announced

exchange4media Staff 22-February-2018

The Chairman of Madison World summed up the advertising world's journey in 2017 in one word- stunted although, he had two words for 2018- fingers crossed

exchange4media Staff 19-February-2018

The advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017 on the back of structural reforms by the government

exchange4media Staff 16-February-2018

Chhiber will be based in the agency’s Mumbai office

exchange4media Staff 07-February-2018

Several renowned brands like Audi, Mercedes-AMG, Volvo, Volkswagen, Canali, BOSS, TAG Heuer, Swatch, Calvin Klein and Titan have tasted success with their digital magazine ad campaigns

Srikanth Rajagopalan 01-February-2018

As the latest IRS 2017 reveals its findings after a gap, we speak to Sam to find out how is this better than the past surveys and how it can still get better.

Naziya Alvi Rahman 19-January-2018

Sam Balsara spoke about how advertisers constantly want acknowledgement for their work and see awards as the best way to get talked about

Anam Khan 16-January-2018