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Balsara, Chairman of Madison World, delivered a keynote address at e4m TV First conference

exchange4media Staff Jan 25, 2023 8:53 AM

TV First?blur=25

The day-long conference will be followed by the ninth edition of e4m Prime Time Awards

exchange4media Staff Jan 24, 2023 8:42 AM

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The tenth edition of the prestigious list has been put together by an esteemed jury, chaired by Sam Balsara, Chairman, Madison World

exchange4media Staff Oct 18, 2022 8:23 AM


Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup

exchange4media Staff Oct 12, 2022 10:57 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 8, 2022 7:13 AM

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Sam Balsara, chairman of Madison World, delivered keynote address at the first edition of e4m Confluence: The Media Investments Summit 2022

exchange4media Staff Oct 7, 2022 9:07 AM


Industry leaders will deliberate on what it takes to build 'The Media Agency of Tomorrow'

exchange4media Staff Oct 6, 2022 8:38 AM

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The agency will strategise and manage all forms of media, including outdoor, digital, and traditional media

exchange4media Staff Sep 26, 2022 9:52 AM

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While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts

Kanchan Srivastava Jun 14, 2022 9:02 AM

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The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM

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From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM

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Here are some special moments from the launch of Pitch Madison Advertising Report 2022 in Mumbai

exchange4media Staff Feb 17, 2022 12:18 PM


The report is a comprehensive study of all advertising mediums like Print, TV, Digital, Radio and OOH, and an analysis of what the industry can expect in the coming year

exchange4media Staff Feb 15, 2022 8:42 AM


PMAR 2022 has released flash figures of AdEx estimates only for 2021. An exhaustive report giving medium-wise figures, forecast for 2022 and commentary will be released on February 16

exchange4media Staff Jan 25, 2022 7:54 AM

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Guest Column: Sam Balsara, chairman and managing director of Madison World and Madison Communications, remembers Da Cunha as someone who was versatile and witty

Sam Balsara Jan 8, 2022 11:21 AM


The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products

Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM

Pradeep Guha?blur=25

Guha, MD of 9X Media, former president of TOI Group & board of directors of BCCL and Bollywood producer, breathed his last on Aug 21 after a short battle with liver cancer

exchange4media Staff Aug 23, 2021 8:47 AM