Date-wise News
The brand won 8 metals with 4 golds and 4 silver metals across categories for its impactful work
The media agency bagged 40 metals for its impressive work including 9 golds, 17 silver metals and 14 bronze metals across categories
The agency won 6 gold metals, 13 silvers and 14 bronze metals across categories for its creativity and innovation
The agency bagged 17 metals including 9 golds, 5 silver and 3 bronze metals across categories
Among the other key winners are Madison OOH, Laqshya Media Group, Coral Media, BMEG, Tanishq, Hindustan Unilever, UltraTech Cement and Pantaloons
The ministry referred to its existing policy guidelines for IPTV services, first issued on September 8, 2008
e4m Staff Apr 22, 2026 7:54 PM
The new brand identity is designed to create a more unified and future-facing corporate brand system
e4m Staff Apr 22, 2026 6:44 PM
MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions
Imran Fazal Apr 22, 2026 6:25 PM
Sam Balsara, Chairman of Madison World, delivered a data-driven valedictory address at the e4m OOH Conference 2026, laying out a frank diagnosis and a concrete roadmap for the medium
e4m Staff Apr 22, 2026 6:12 PM
Regulatory scrutiny will be triggered in situations such as when the authority initiates action, when a platform seeks classification as an e-sport, or when the Centre notifies certain categories
Imran Fazal Apr 22, 2026 5:57 PM
Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered
Imran Fazal and Anuja Jain Apr 22, 2026 5:17 PM
She holds over 15 years of experience across journalism and strategic communications
e4m Staff Apr 22, 2026 4:51 PM
The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process
Imran Fazal Apr 22, 2026 4:49 PM
The company in a statement said regulatory uncertainty forced it to shut down the initiative
e4m Staff Apr 22, 2026 4:28 PM
n her new role, she will be responsible for overseeing brand reputation across all verticals
e4m Staff Apr 22, 2026 2:48 PM
Chanda has more than two decades of media and investment experience across agency networks
e4m Staff Apr 22, 2026 12:44 PM
The IMPACT Top 30 Under 30 list for 2025 has been unveiled in its 12th edition; list finalised by jury chaired by Prasoon Joshi
e4m Staff Apr 22, 2026 12:29 PM
Lemma’s latest offering ‘Outdoor to Outcome' is a full-funnel tool driven by AI, connecting OOH exposure directly to digital engagement and outcomes
e4m Staff Apr 22, 2026 11:43 AM
In this expanded role, Mehta will oversee both recorded music and publishing operations across India and neighbouring South Asian markets
e4m Staff Apr 22, 2026 11:18 AM
In her new role, Juhi will drive regional growth, enhance market expansion strategies and strengthen the company’s engagement with agencies and brands
e4m Staff Apr 22, 2026 10:59 AM
From Spotify integrations to city-wide activations, the campaign reintroduces MJ to new audiences
Vaishnavi Deshpande Apr 22, 2026 10:49 AM
Nitin Bawankule is currently with Amazon Web Services as Director - Telco, Media, Gametech, Auto/Mfg, Retail CPG, Travel, Logistics, HCLS
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, states that TCS' recent situation shows how employee experiences, if left unaddressed, can begin to shape perception
Ganapathy Viswanathan Apr 22, 2026 9:31 AM
While some industry leaders say AI-triggered ads are driving higher engagement, others acknowledge that separating the impact of the ad from the impact of the moment could prove difficult
Shantanu David Apr 22, 2026 8:35 AM
Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB and PEGI
Imran Fazal Apr 22, 2026 8:21 AM
The evolution reflects a deeper realignment of how advertisers view print— not as a mass medium, but as a high-trust, high-impact environment
Chehneet Kaur Apr 22, 2026 8:21 AM
With attention spans shrinking and media consumption splintered across platforms, marketers say utility cuts through by being inherently useful
Sunidhi Vijay Apr 22, 2026 8:16 AM
IMPACT Magazine to unveil the list today in its 12th edition; winners were handpicked by an esteemed jury chaired by Prasoon Joshi
e4m Staff Apr 22, 2026 8:16 AM
The conference will be followed by the the e4m Neons OOH Awards 2026 that celebrates creativity, innovation and excellence in outdoor advertising