e4m Neons OOH Awards 2026: WPP Media and Hocco take home top honours

Among the other key winners are Madison OOH, Laqshya Media Group, Coral Media, BMEG, Tanishq, Hindustan Unilever, UltraTech Cement and Pantaloons

by e4m Desk
Published: Apr 22, 2026 9:09 PM | 3 min read

The 15th e4m Neons OOH Awards took place on April 22 in Mumbai, celebrating achievements in the outdoor advertising sector with industry leaders and professionals in attendance.
WPP Media was awarded 'OOH Media Agency of the Year' and won a total of 40 metals, while Hocco was named 'OOH Advertiser of the Year' with 8 metals, including 4 golds.
The 'OOH Campaign of the Year' was awarded to Hocco's campaign 'Hooked on Summer, Hooked on Hocco,' which secured 5 metals, including 2 golds.
Other notable winners included Madison OOH, Laqshya Media Group, and Coral Media, with top brands like Tanishq, Hindustan Unilever, and UltraTech Cement also recognized for their achievements.

The 15th edition of e4m Neons OOH Awards was held on Wednesday, April 22 at a star-studded award ceremony in Mumbai. Top industry leaders, professionals, agency heads and brand strategists gathered under one roof to recognise and celebrate outstanding achievements in the OOH ecosystem. The awards honor the craft, creativity, and effectiveness that define extraordinary outdoor advertising. The big awards of the night were bagged by WPP Media and Hocco in the Excellence category. While WPP Media was honoured with the ‘OOH Media Agency of the Year’ title, Hocco was adjudged ‘OOH Advertiser of the Year’.

Coming to the metal tally, WPP Media bagged a total of 40 metals for its impressive work. The agency bagged 9 gold metals, 17 silver metals and 14 bronze metals across categories. Meanwhile, Hocco took home 8 metals with 4 golds and 4 silver metals across categories. The ‘OOH Campaign of the year’ was bagged by ‘Hooked on Summer, Hooked on Hocco’ campaign that won a total of 5 metals including 2 golds and 3 silver metals across categories.

Among the key agencies that won big include Madison OOH, Laqshya Media Group, Coral Media, BMEG while the top brands that took home the most metals include Tanishq, Hindustan Unilever, UltraTech Cement and Pantaloons.

Talking about the metal tally of the top winning agencies, Madison OOH took home 33 metals including 6 golds, 13 silver metals and 14 bronze metals, Laqshya Media Group won 17 metals including 9 golds, 5 silvers and 3 bronze metals, Coral Media won 15 metals including 7 golds, 7 silver and 1 bronze metal across categories while BMEG bagged 8 metals including 1 gold metal and 7 silver metals.

Among the brands, Tanishq won 6 metals in total including 2 golds, 2 silvers and 2 bronze metals across categories, Hindustan Unilever won 5 metals, including 4 golds and 1 bronze while UltraTech Cement won 4 metals across categories including 3 golds and 1 silver metal.

The e4m Neons OOH Awards celebrates creativity, innovation and excellence in outdoor advertising and media. The awards night brought together the brightest minds in the OOH ecosystem including advertisers, agencies and media owners who are shaping the future of the industry. From traditional formats to cutting-edge digital innovations, the awards celebrate campaigns that go beyond visibility to create impact, emotion, and transformation in the real world with a wide spectrum of categories spanning advertising, digital, experiential, and strategic excellence.

The Jury Chair for the 15th edition of the e4m Neons OOH Awards was Nirupam Sahay, Chief Executive Officer of Hindware, while Ali Harris Shere, Business Unit Chief Executive for Snack Foods & Beverages Business at ITC Foods, served as Co-Chair. The other jury members include visionaries, industry leaders and experts from the marketing and advertising world.

Here’s the complete list of winners: