Expert panel to decode the growth & future of DOOH & pDOOH at e4m OOH Conference 2026

The eight edition of e4m OOH Conference 2026 will be held on April 22 in Mumbai, bringing together key voices from the advertising and marketing ecosystem. The upcoming edition of the conference will focus on the next phase of out-of-home (OOH) advertising, as the medium adapts to shifting consumer behaviour, rapid technological change, and the growing use of data-driven strategies.

A key highlight of the event is a panel discussion on the topic ‘Let’s Talk DOOH & pDOOH’. This panel will explore how digital out-of-home (DOOH) has evolved in recent years. The speakers at the panel discussion will share key insights on why brands initially began experimenting with DOOH, where it has delivered measurable value and where expectations have not been met.

The experts will also look at creative learnings from dynamic formats, offering insights into how campaigns can better engage audiences in real-world environments. The discussion will further address on-ground operational challenges and the impact of programmatic DOOH (pDOOH) on media buying, targeting, and measurement. Attendees and marketers will gain insights on how to navigate the space effectively while maximising returns in an digital OOH landscape.

The panellists include Jiteen Agarwal, Chief Marketing Officer, Hettich India; Kartik Subramanian, Head - Brand, Raymond Lifestyle Limited; Siddharth Dabhade, Chief Business Officer, Lemma and Santosh Kumar, COO, Innocean India. The panel will be moderated by Deepshikha Bhardwaj, National Lead - Media Strategy, Schbang.

e4m OOH Conference 2026 to chart the future of out-of-home advertising.

The day-long conference will bring together a series of keynotes, panel discussions and fireside chats featuring leading voices from the industry. Senior leaders, marketers, and media experts will share insights on how out-of-home (OOH) advertising is evolving in a rapidly changing landscape. The discussions will cover emerging areas such as DOOH and pDOOH, the role of OOH in real estate marketing, the future of the medium in India, along with key challenges and opportunities shaping the sector.