pdooh

Why the OOH industry gained more than it lost during this pandemic

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Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period

Gulab Patil Oct 21, 2020 9:21 AM

DPAA Summit 2020: 'As environments reopen, it's a great time for clients to opt for DOOH'

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On the final day of DPAA Video Everywhere Summit 2020, speakers touched upon pertinent topics like DOOH versus Digital TV, how cookies are an outdated way to garner audience data and more

exchange4media Staff Oct 16, 2020 4:22 PM

DPAA Summit 2020: ‘DOOH adds more heavy lifting into campaigns than mainline channels do’

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The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

Opportunities on the menu for OOH as restaurants set to re-open in Mumbai?

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OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

Why mobile integration along with DOOH is a perfect blend for brands

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Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world

Noel Dsouza Jul 16, 2020 8:43 AM

Post lockdown, we will see different opportunities emerging for DOOH: Nikhil Rungta

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Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space

Noel Dsouza Jul 9, 2020 8:42 AM

Will DOOH lead the way for outdoor advertising post COVID?

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OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

DPAA to open India chapter, details to be announced later this month

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Barry Frey, President, CEO of DPAA, made the announcement while speaking at the e4m 'Out of Home in the times of Stay at Home' webinar

Ruhail Amin May 1, 2020 8:53 AM

It's too early to gauge the COVID-19 impact but OOH will bounce back: Industry leaders

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OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

People want new, personalised and curated experiences: Nikhil Rungta, Verizon Media

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Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM

Programmatic buying makes DOOH more precise, powerful & cost-efficient: Bharat Khatri

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At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works

Noel Dsouza Mar 3, 2020 8:47 AM

Programmatic is automated but not everything automated is programmatic: Gulab Patil, Lemma

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Patil, the founder of Lemma technologies, explains how programmatic can usher in ease, transparency and automation in digital out-of-home

exchange4media Staff Jan 8, 2020 1:18 PM