dooh
Andrea Febbraio

As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally

exchange4media Staff Sep 17, 2019 7:38 PM

Skoda

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

Xaxis Mediacom Malaysia

The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets

exchange4media Staff Aug 27, 2019 1:22 PM

Fabian Cowan

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Chandramouli Reddy

Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more

Anjali Thakur Aug 2, 2019 8:24 AM

OOH

The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media

Anjali Thakur Jul 26, 2019 8:36 AM

Ramchandani

Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

Manyavar

Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads

exchange4media Staff Jul 1, 2019 4:34 PM

Rahul Biswas Gautam Bhirani

Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side

exchange4media Staff May 8, 2019 8:54 AM

Signpost Bike Sharing

The bicycle sharing system conceptualized by Signpost India has empowered all women team to rise in skilled hands right from the maintenance to distribution chain

exchange4media Staff Mar 8, 2019 1:27 PM

VivoValentines

Its the first programmatic DOOH campaign at a national level, with location-based, day & time targeted content optimization and amplification

exchange4media Staff Feb 18, 2019 2:20 PM

Hologram

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan Nov 28, 2018 9:01 AM

VyomaMedia

The platform provides Vyoma’s partners with insights, analyses and real-time feedback on all their ads that are running on the Vyoma Media Network

exchange4media Staff Oct 23, 2018 11:55 AM

laqshya

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan Oct 16, 2018 7:47 AM

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan Sep 7, 2018 8:56 AM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan Aug 27, 2018 8:57 AM

Signpost

The campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands

exchange4media Staff Jul 24, 2018 11:16 AM