dooh
At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, performance-driven media
e4m Staff Apr 23, 2026 12:34 PM
The eighth edition of the conference will be held on April 22 in Mumbai
Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:19 PM
Despite all the buzz, DOOH still accounts for only about 12 percent of India’s total OOH spends
Chehneet Kaur Dec 19, 2025 9:36 AM
The roadblock leverages Budweiser 0.0’s association as a Global Partner for ICC
e4m Staff Dec 16, 2025 5:42 PM
Launched with the promise of providing brands access to high-value business travellers, Bengaluru airport’s programmatic DOOH has now shifted the conversation from availability to impact
Pooja Yadav Oct 1, 2025 9:13 AM
While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive media mix
Sunidhi Vijay Sep 24, 2025 9:06 AM
In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and more
Pooja Yadav Aug 25, 2025 9:22 AM
Lemma’s screen growth stems from improving the OOH ecosystem through its free CMS, Lemma Phi, the company said
e4m Staff Aug 20, 2025 6:57 PM
Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform
e4m Staff Aug 18, 2025 11:38 AM
As DOOH advertising matures, it’s proving to be more than a flashy add-on — it’s a strategic asset in omnichannel brand building, say industry leaders at the e4m Neons OOH Conference 2025
e4m Staff May 10, 2025 8:58 AM
India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite regulatory and infrastructure hurdles
Chehneet Kaur May 7, 2025 8:39 AM
The inventory starts with 55 digital screens all available in top 2 airports in Kansai region
Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier-1 cities witnessing even higher engagement, say experts
Chehneet Kaur & Sunidhi Vijay Apr 1, 2025 8:49 AM
Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results
Jagruti Verma Mar 19, 2025 8:48 AM
Vikas Nowal, CEO at Interspace Communications, shares insights on how AI, ML, AR, VR and programmatic buying are set to revolutionize DOOH advertising
Jagruti Verma Feb 17, 2025 9:31 AM
Digital out-of-home advertising in transit hubs like airports and train stations are also creating avenues for real-time, dynamic content targeting, note industry heads
Industry leaders believe higher allocation of budget towards infrastructure in tier 2 and 3 cities and tax incentives would boost OOH ad revenues and accelerate innovation
Jagruti Verma Jan 31, 2025 9:45 AM
Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and better infra to be other drivers
Chehneet Kaur Jan 8, 2025 9:05 AM
Industry heads say AI will become an integral part of the outdoor advertising landscape with tech delivering more precise and personalised experiences
Jagruti Verma Dec 30, 2024 8:44 AM
The campaign leverages multiple media formats, from billboards, bus shelters, metro train wraps, to DOOH across Mumbai and Delhi NCR
e4m Staff Nov 26, 2024 10:24 AM
Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region
Jagruti Verma Nov 26, 2024 9:33 AM
India lacks the infra & measurement metrics for programmatic ads, limiting the flexibility and engagement that prDOOH can offer. There is also low awareness in this arena, opine some industry players
Kanchan Srivastava Sep 30, 2024 9:07 AM
RoshanSpace Brandcom joined hands with IOAA to mark International Day of Peace
e4m Staff Sep 23, 2024 6:55 PM
Through this partnership, Lemma will infuse Sanchuan’s “Facebox” network with advanced programmatic features
e4m Staff Sep 20, 2024 12:29 PM
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
Kanchan Srivastava Jul 31, 2024 1:00 PM
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Kanchan Srivastava Jul 31, 2024 8:58 AM
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
At the e4m OOH Conference, industry experts came together to discuss the leadership outlook
e4m Staff May 10, 2024 8:49 AM
At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience
The collaboration offers brands an opportunity to leverage the growing audience engagement within DOOH & CTV media
e4m Staff Apr 18, 2024 12:53 PM
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
Chehneet Kaur Apr 16, 2024 8:45 AM
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving business landscape of this dynamic medium
Tanzila Shaikh Feb 20, 2024 9:17 AM
This contract was awarded following a competitive bidding process conducted by the Airport Authority of India
e4m Staff Feb 12, 2024 3:02 PM
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
Chehneet Kaur Dec 18, 2023 8:11 AM
The hoardings have been strategically located across five key locations in Mumbai -- Juhu, Bandra, Worli, Lower Parel & Dadar
exchange4media Staff Aug 28, 2023 2:20 PM
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Tanya Dwivedi Jul 13, 2023 9:07 AM
Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023
exchange4media Staff May 19, 2023 3:58 PM
Digital OOH company AdOnMo’s co-founder speaks to e4m about the challenges in the DOOH market and the next goals for the company
Nilanjana Basu Apr 28, 2023 9:00 AM
As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector
Rachna Lokhande Feb 13, 2023 9:02 AM
The report by Srishti Media and Waulite enlists several key trends that the sector is likely to witness in 2023
exchange4media Staff Jan 20, 2023 1:37 PM
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
Sonam Saini Jan 3, 2023 8:58 AM
Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said
exchange4media Staff Oct 6, 2022 6:55 PM
Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation
exchange4media Staff Sep 20, 2022 12:01 PM
The campaign has been launched on digital OOH in partnership with Times OOH
exchange4media Staff Sep 14, 2022 3:28 PM
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
Sonam Saini Sep 1, 2022 9:01 AM