dooh
DOOH?blur=25

The report by Srishti Media and Waulite enlists several key trends that the sector is likely to witness in 2023

exchange4media Staff Jan 20, 2023 1:37 PM

DOOH?blur=25

Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth

Sonam Saini Jan 3, 2023 8:58 AM

mumbai metro?blur=25

Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said

exchange4media Staff Oct 6, 2022 6:55 PM

Marriott Bonvoy?blur=25

Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation

exchange4media Staff Sep 20, 2022 12:01 PM

Times OOH?blur=25

The campaign has been launched on digital OOH in partnership with Times OOH

exchange4media Staff Sep 14, 2022 3:28 PM

DOOH?blur=25

OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities

Sonam Saini Sep 1, 2022 9:01 AM

OOH?blur=25

Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies

Shantanu David Jun 14, 2022 9:03 AM

Alok Jalan?blur=25

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM

Zest Outdoor Logo?blur=25

The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM

DOOH campaign?blur=25

The programmatic DOOH campaign was live at Mumbai Terminal 2 and New Delhi Terminal 3 airports

exchange4media Staff Dec 8, 2021 2:47 PM

Locad?blur=25

Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform

exchange4media Staff Dec 3, 2021 3:42 PM

OOH?blur=25

Experts talk about the potency of a standardized measurement system as DOOH gains prominence

Rasika Kiran Upasani Dec 2, 2021 9:04 AM

Lemma?blur=25

A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application

exchange4media Staff Oct 21, 2021 2:30 PM

billboard?blur=25

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

OOH IPL branding 2021?blur=25

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

OOH consumer behavior patterns?blur=25

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

airport?blur=25

The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule

exchange4media Staff Feb 23, 2021 12:36 PM

qr codes dooh?blur=25

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM