dooh
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
Noel Dsouza Nov 23, 2020 8:30 AM
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Noel Dsouza Nov 5, 2020 8:35 AM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period
Gulab Patil Oct 21, 2020 9:21 AM
On the final day of DPAA Video Everywhere Summit 2020, speakers touched upon pertinent topics like DOOH versus Digital TV, how cookies are an outdated way to garner audience data and more
exchange4media Staff Oct 16, 2020 4:22 PM
The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward
exchange4media Staff Oct 14, 2020 3:10 PM
Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner
Noel Dsouza Oct 8, 2020 9:10 AM
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
Noel Dsouza Oct 1, 2020 8:01 AM
Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more
Noel Dsouza Sep 4, 2020 7:39 AM
e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal
Noel Dsouza Sep 3, 2020 8:05 AM
The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories
Noel Dsouza Sep 1, 2020 9:26 AM
OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity
Noel Dsouza Aug 31, 2020 8:49 AM
Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures
Noel Dsouza Aug 27, 2020 8:42 AM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
OOH industry leaders share how they plan to bring back brands to malls
Noel Dsouza Aug 5, 2020 8:47 AM
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Noel Dsouza Jul 24, 2020 8:54 AM
The strategic partnership utilized Elevision’s premium network of large format digital screens & Lemma’s programmatic DOOH platform
exchange4media Staff Jul 21, 2020 1:57 PM
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Noel Dsouza Jul 16, 2020 8:43 AM
Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space
Noel Dsouza Jul 9, 2020 8:42 AM
