The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

exchange4media Staff Jun 1, 2020 2:46 PM

The creative work will be carried out by a team of in-house creative specialists

exchange4media Staff Jun 1, 2020 10:00 AM

The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation

exchange4media Staff May 28, 2020 11:28 AM

Guest Column: Gautam Bhirani, Managing Director, Eyetalk Media Ventures, on DOOH networks playing a significant role in keeping the public informed during these times

Gautam Bhirani May 25, 2020 2:03 PM

OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes

Noel Dsouza May 25, 2020 8:17 AM

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

Barry Frey, President, CEO of DPAA, made the announcement while speaking at the e4m 'Out of Home in the times of Stay at Home' webinar

Ruhail Amin May 1, 2020 8:53 AM

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

The entire activity was executed remotely using programmatic technology, thereby keeping in mind the safety of the employees and media owners

exchange4media Staff Apr 8, 2020 1:18 PM

A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM

Xaxis designed the campaign to target the upper middle class population in Delhi by identifying buying patterns among consumers

exchange4media Staff Mar 18, 2020 4:58 PM

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

On Day 2 of e4m NEONS OOH Conference, Patil, Founder and CEO, Lemma Technologies spoke on the programmatic revolution in the DOOH ad space

exchange4media Staff Mar 14, 2020 8:57 AM

On Day 2 of the e4m NEONS OOH Conference, experts discuss how digitisation and innovations are impacting the OOH industry

exchange4media Staff Mar 14, 2020 8:37 AM

At the tenth edition of e4m NEONS OOH Conference & Awards, Vadhera, Head, Publicis in-Motion gave an expert talk on why OOH advertisers need to push the envelope of imagination

exchange4media Staff Mar 13, 2020 8:33 AM

The panel comprising Abhinav Iyer, Avi Kumar, Milind Shah, Ritij Khurana & Shabnam Panjwani delved into how OOH provides opportunities for advertisers to surround and engage consumers

exchange4media Staff Mar 12, 2020 5:58 PM

At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works

Noel Dsouza Mar 3, 2020 8:47 AM

Starting from January 24 with the India vs New Zealand T20 series, the campaign is spread out across both Eyetalk’s integrated DOOH networks – BizTalk and TagTalk

exchange4media Staff Mar 2, 2020 6:05 PM

Madhwani, Co-founder, Woohoo Screens, shares about the brand's journey and how DOOH has helped the brand reach its targets

Anjali Thakur Feb 14, 2020 3:50 PM