A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM

Xaxis designed the campaign to target the upper middle class population in Delhi by identifying buying patterns among consumers

exchange4media Staff Mar 18, 2020 4:58 PM

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

On Day 2 of e4m NEONS OOH Conference, Patil, Founder and CEO, Lemma Technologies spoke on the programmatic revolution in the DOOH ad space

exchange4media Staff Mar 14, 2020 8:57 AM

On Day 2 of the e4m NEONS OOH Conference, experts discuss how digitisation and innovations are impacting the OOH industry

exchange4media Staff Mar 14, 2020 8:37 AM

At the tenth edition of e4m NEONS OOH Conference & Awards, Vadhera, Head, Publicis in-Motion gave an expert talk on why OOH advertisers need to push the envelope of imagination

exchange4media Staff Mar 13, 2020 8:33 AM

The panel comprising Abhinav Iyer, Avi Kumar, Milind Shah, Ritij Khurana & Shabnam Panjwani delved into how OOH provides opportunities for advertisers to surround and engage consumers

exchange4media Staff Mar 12, 2020 5:58 PM

At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works

Noel Dsouza Mar 3, 2020 8:47 AM

Starting from January 24 with the India vs New Zealand T20 series, the campaign is spread out across both Eyetalk’s integrated DOOH networks – BizTalk and TagTalk

exchange4media Staff Mar 2, 2020 6:05 PM

Madhwani, Co-founder, Woohoo Screens, shares about the brand's journey and how DOOH has helped the brand reach its targets

Anjali Thakur Feb 14, 2020 3:50 PM

With just a month away for the 10th edition of the e4m NEONS OOH Conference and Awards, we take a look at the insightful discussions that took place last year

exchange4media Staff Feb 7, 2020 1:15 PM

As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies

Noel Dsouza Jan 31, 2020 8:08 AM

The tenth edition of the awards will recognise work done in the OOH advertising & digital signage industry between January and December 2019

exchange4media Staff Jan 30, 2020 8:46 AM

Lakhani, Director of Orienta Cine Advertising, speaks about how his agency has expanded to 15 branches across the country and the trends & challenges in the OOH industry

Noel Dsouza Jan 29, 2020 8:15 AM

The first edition of the e4m OOH Most Influential List will recognise members of the OOH fraternity for clutter-breaking work

exchange4media Staff Jan 24, 2020 7:10 PM

The NEONS OOH Awards will be held on March 12 and 13 at Taj Santacruz, Mumbai

exchange4media Staff Jan 24, 2020 9:17 AM

Acharya, Founder & CEO, Purple Focus Pvt. Ltd tells us how his agency has grown, campaigns curated by them and more

Noel Dsouza Jan 22, 2020 12:33 PM

Hannan, Founder of OOH start-up Advert-live, tells us more about his vision for the agency, how they plan to stand out in an already cluttered OOH market and plans for 2020

exchange4media Staff Jan 17, 2020 8:39 AM

Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020

Noel Dsouza Jan 16, 2020 9:29 AM