Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads

exchange4media Staff 01-July-2019

Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side

exchange4media Staff 08-May-2019

The bicycle sharing system conceptualized by Signpost India has empowered all women team to rise in skilled hands right from the maintenance to distribution chain

exchange4media Staff 08-March-2019

Its the first programmatic DOOH campaign at a national level, with location-based, day & time targeted content optimization and amplification

exchange4media Staff 18-February-2019

The signage has been installed at Ambience Mall, Vasant Kunj, Delhi.

exchange4media Staff 11-December-2018

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan 28-November-2018

The platform provides Vyoma’s partners with insights, analyses and real-time feedback on all their ads that are running on the Vyoma Media Network

exchange4media Staff 23-October-2018

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan 16-October-2018

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan 07-September-2018

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan 06-September-2018

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan 27-August-2018

The campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands

exchange4media Staff 24-July-2018

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancements given its ability to provide reach, scale and relevance all at the same time

Shriranga Sudhakara 20-October-2017

Haresh Nayak, Regional Director, Posterscope APAC and MD, Posterscope Group India on the vast potential, for digital OOH advertising to interact with and have an impact on consumers in their daily lives

Haresh Nayak 19-February-2015