dooh
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM
The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space
exchange4media Staff Feb 25, 2022 1:02 PM
The programmatic DOOH campaign was live at Mumbai Terminal 2 and New Delhi Terminal 3 airports
exchange4media Staff Dec 8, 2021 2:47 PM
Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform
exchange4media Staff Dec 3, 2021 3:42 PM
Experts talk about the potency of a standardized measurement system as DOOH gains prominence
Rasika Kiran Upasani Dec 2, 2021 9:04 AM
A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application
exchange4media Staff Oct 21, 2021 2:30 PM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
exchange4media Staff Feb 23, 2021 12:36 PM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market
exchange4media Staff Feb 18, 2021 3:20 PM
The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana
exchange4media Staff Feb 2, 2021 10:30 AM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Noel Dsouza Dec 15, 2020 8:21 AM
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
Noel Dsouza Dec 9, 2020 8:33 AM
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
Noel Dsouza Nov 30, 2020 8:49 AM
