Tata Realty’s Sarthak Seth to engage in fireside chat at e4m OOH Conference 2026

Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty, will share key insights on the topic ‘OOH in the Real Estate Marketing Mix’

by e4m Desk
Published: Apr 17, 2026 5:52 PM | 2 min read

The eighth edition of e4m OOH Conference is set to take place on April 22 in Mumbai, bringing together industry leaders, marketers, and innovators from across the out-of-home (OOH) advertising ecosystem. The conference aims to focus on emerging trends, data-driven strategies, and the evolving role of OOH in modern media planning.

One of the key highlights of the event will be a fireside chat on the topic ‘OOH in the Real Estate Marketing Mix’. The session will feature Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty, in conversation with Sapna Srivastava, Editor, Realty+. The leaders are set to explore how OOH advertising continues to play a crucial role in shaping brand visibility and driving consumer engagement in the real estate sector.

The session will also delve into how developers are leveraging outdoor media formats to target high-intent buyers, build trust and enhance brand visibility that leads to project recall. With real estate marketing becoming increasingly competitive, the conversation aims to offer insights into integrating traditional OOH with digital innovations to create impactful campaigns.

e4m OOH Conference 2026 to chart the future of out-of-home advertising.

The e4m OOH Conference brings together the sharpest minds across brands, agencies, media owners, and technology partners to decode the next phase of Out-of-Home advertising. It serves as a platform for collaboration and knowledge exchange, offering attendees a comprehensive understanding of the strategic frameworks shaping the future of OOH in India.

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