AI, algorithm & future of viewing: Kedar Ravangave to share insights at e4m CTV Conference

As Artificial Intelligence (AI) continues to reshape the media landscape, its growing influence on television and streaming platforms cannot be ignored. At the 4th edition of the e4m Connected TV (CTV) Conference, industry leaders and experts will explore a wide range of topics like how AI is transforming content discovery, building audience engagement in digital era, advertising strategies and effectiveness, and viewing experiences across connected screens.

At the conference, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, is set to share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'. The session is set to examine how AI-powered algorithms are increasingly influencing what audiences watch, how content is recommended, and the ways brands can connect with consumers in a rapidly evolving digital entertainment ecosystem.

Industry leaders to decode the next phase of CTV at e4m Connected TV Conference.

Ravangave will also discuss the growing role of machine learning, predictive analytics, and personalization technologies in shaping viewing habits. As streaming platforms compete for consumer attention, AI has emerged as a critical tool for delivering relevant content, improving user experiences, and enabling advertisers to reach the right audiences with greater precision.

The 4th edition of the e4m CTV Conference will be held in Mumbai on June 11, bringing together leading marketers, advertisers, media professionals, technology experts, and business leaders from across the industry. The conference will serve as a platform to discuss emerging trends, innovations, and opportunities in the connected TV space, as brands continue to adapt to changing consumer behaviour and the growing prominence of streaming platforms.