India has a massive internet user base of nearly 720 million people, with the top 50% of purchasing power concentrated in 30 million homes that have access to unlimited wired internet connections

NATIVE CONTENT Mar 3, 2023 10:40 AM


With Google Cloud, FanCode successfully launched its biggest property, the India-West Indies bilateral cricket series, in record time

exchange4media Staff Feb 23, 2023 12:57 PM


Advertorial: Live sports viewing is a TV phenomenon globally. Digital, on the other hand, largely comprises of in-transit viewing on smartphones, while CTV streaming is still at a nascent stage

NATIVE CONTENT Feb 14, 2023 4:01 PM


Native Content: Industry heads say the disruptive strategy of free streaming the IPL on Jio Cinema will bring big gains in terms of viewership

exchange4media Staff Jan 25, 2023 1:23 PM


According to’s ‘State of Mobile Report’, riding high on cricket, Hotstar attracted the most active and engaging users in India in the past year

exchange4media Staff Jan 16, 2023 8:17 AM


Industry players say they are now looking at bringing down content costs and providing immersive content for adapting to changing consumer behaviour 

Kanchan Srivastava Dec 27, 2022 8:59 AM


While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced its inventory at Rs 20 lakh

Sonam Saini & Kanchan Srivastava Dec 22, 2022 8:28 AM

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David Zaslav, the President and CEO of Warner Bros. Discovery, made the announcement to analysts while discussing the company's quarterly results

exchange4media Staff Nov 4, 2022 11:09 AM


The streaming giant’s total subscriber count now stands at 223.1 million

exchange4media Staff Oct 19, 2022 9:00 AM


The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022

exchange4media Staff Oct 6, 2022 6:07 PM


According to a new report by Media Partners Asia, the competitive intensity is set to grow between global giants and newly capitalised local players

exchange4media Staff Jul 27, 2022 6:44 PM

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Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution to deliver better UX with real-time processing

exchange4media Staff Jun 21, 2022 10:47 AM


Starting from June 24, 2022, the series will be broadcast on the platforms in Hindi, Tamil & English

exchange4media Staff Jun 20, 2022 11:13 AM


The three ODIs and five T20Is between July 22 and August 07 will be streamed live across FanCode app and

exchange4media Staff Jun 2, 2022 2:14 PM

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Raveena Tandon, Vidya Balan, Sikandar Kher, Pankaj Tripathi and Pavan Malhotra bestowed with best actor awards for their shows & films streaming on various OTT platforms

exchange4media Staff May 18, 2022 2:28 PM


The streaming platform has said the decision was not based on individual performances

exchange4media Staff May 18, 2022 1:27 PM


Takpere, VP - Sales, Gupshup, delivered a special address on 'Delivering OTT experience directly to subscribers’ messaging app inbox' at e4m Streaming Summit 2022

exchange4media Staff May 13, 2022 1:38 PM


At e4m Streaming Summit 2022, the actor spoke about her shift from cinema to OTT, evolution of the film industry and much more

exchange4media Staff May 12, 2022 2:14 PM