Virtuoso Music launches India operations with artist-centric model
The company said it would be working on an integrated model spanning original music creation, rights management, artist development and distribution
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Published: Jun 25, 2026 2:10 PM | 2 min read
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- Virtuoso Music, a UK-based music firm, has launched operations in India, marking its first entry into South Asia with a comprehensive model for music creation, rights management, artist development, and distribution.
- The company is producing music across multiple Indian languages, including Hindi, Punjabi, Tamil, and Telugu, with planned releases set for early 2027.
- India's music market grew 10% in 2025, reaching ₹59 billion, and is projected to grow at a compound annual growth rate of 9% through 2028, driven by a young, mobile-first audience and increasing audio-streaming adoption.
- Virtuoso aims to collaborate with local talent and rights holders, investing in marketing and infrastructure, while also managing existing catalogues and pursuing global opportunities for Indian music.
Virtuoso Music, the UK-headquartered music firm, has launched operations in India, marking its first entry into South Asia.
The company is entering with an integrated model spanning original music creation, rights management, artist development and distribution. Repertoire across Hindi, Punjabi, Tamil and Telugu is already in production, with releases planned for early 2027.
“India has an extraordinary depth of musical talent across languages, genres and generations. We’re here to work alongside that talent and build something of real and lasting value together,” said Andrew Smith, Head of Digital Strategy at Virtuoso.
India’s music segment grew 10 percent in 2025 to reach ₹59 billion, according to the FICCI-EY Media and Entertainment Report 2026, with a forecast compound annual growth rate of 9 percent through 2028, taking the market to approximately ₹75 billion. The country had around 178 million audio-streaming users in 2025, with growth driven by streaming adoption, a young mobile-first listener base, and regional-language catalogues with growing international reach. India’s position as one of the world’s largest and fastest-growing music markets has made it a priority for international music companies seeking long-term growth.
Virtuoso will work with talent and rightsholders across the country to develop, manage and release music. The company will invest directly in marketing and release infrastructure behind each project, and will pursue sync licensing, brand partnerships and international placement opportunities to extend the reach of Indian repertoire into global markets. Catalogue management for existing rightsholders will also form part of Virtuoso’s India offering, giving established catalogues access to the company’s rights management and distribution infrastructure.
Virtuoso will announce a first wave of artist and industry partnerships in the coming months, as it continues to build out its presence across the Indian music market.
Market data cited in this release is sourced from the FICCI-EY Media and Entertainment Report 2026.
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