Surya Kumar Yadav roped in as brand ambassador of Pro Govinda League

The Pro Govinda League (PGL) has roped in Indian cricketer Surya Kumar Yadav as its official Brand Ambassador for its much-awaited Season 4. Surya joins a culture-turned-sport-turned-professional league in Pro Govinda League that is scheduled on Aug 25-27 this year. Surya’s entry brings together two sporting cultures that share a common foundation of teamwork, discipline, courage and the determination to perform under pressure. With Surya, the PGL aims to connect the energy and following of mainstream sport with a traditional Indian sport that has evolved significantly in recent years.

Popularly known as ‘SKY’, Surya Kumar Yadav has built a distinctive identity through his fearless approach, adaptability and high-intensity performances on the cricket field. These qualities closely align with those demonstrated by athletes competing in the Pro Govinda League, where teams rely on strength, balance, coordination, timing and collective effort to build human pyramids reaching heights of 5 to 8 levels within a short span of time.

Purvesh Sarnaik, League President, Pro Govinda League, said, “The Pro Govinda League was created with a larger vision of giving this traditional sport a professional identity while preserving the cultural legacy at its core. Surya Kumar Yadav represents the confidence, athleticism, adaptability and competitive spirit that we see in the athletes who participate in the league. His association is therefore a natural fit and an important step in taking the sport to a much wider audience. As PGL enters its fourth season, we believe SKY’s presence will help us connect with a new generation of sports audiences and further strengthen our ambition of taking professional human-pyramid sport beyond Maharashtra and onto a national platform.”

Over three seasons, the Pro Govinda League has worked towards creating a professional format around human-pyramid sport, bringing together thousands of athletes and expanding its reach across television and digital platforms. The league’s viewership has grown from around 700,000 in its debut season to more than 7.5 million viewers in its third edition last year, reflecting a fast growing audience interest in the sport.

The league’s evolution has also been marked by sporting milestones. In 2025, PGL achieved a Guinness World Records title for the tallest human pyramid at 10 levels, highlighting the physical skill, coordination and preparation involved in the sport.

Surya Kumar Yadav, Brand Ambassador, Pro Govinda League, said, “For me, sports have always been about teamwork, courage, and pushing boundaries. When I saw the immense skill, strength, and coordination these athletes use to build human pyramids, it instantly resonated with the values required at the highest level of any sport. I’m thrilled to join the Pro Govinda League for Season 4 and help elevate this incredible tradition to a national stage. I can't wait for the rest of the country to witness and celebrate the sheer athleticism of these competitors.”

The appointment of Surya Kumar Yadav comes as another step in PGL’s larger ambition of giving the sport a professional identity and creating a platform that can take it to audiences beyond Maharashtra. Earlier, the league unveiled its official mascot, ‘Bittu Boss’, adding another element to its effort to build a distinct identity for professional human-pyramid sport.

Season 4 of the Pro Govinda League will be held from August 25 to 27, 2026, at The Dome, SVP Stadium, Worli, Mumbai, bringing together leading teams for three days of high-intensity human-pyramid competition.